Nielsen recently participated as a Platinum Sponsor of the Out for Undergrad (O4U) marketing conference hosted in Chicago. O4U is a national nonprofit whose mission is to help high-achieving lesbian, gay, bisexual, transgender and queer (LGBTQ) undergraduate students reach their full potential. The marketing conference convened over 110 LGBTQ undergraduate students representing 40 universities for professional development, mentorship, networking and a career fair.
As part of our participation, PRIDE—Nielsen’s lesbian, gay, bisexual, transgender and allies employee resource group (ERG)—partnered with our human resources (HR) and university recruiting teams to host on-site interviews for students interested in careers with Nielsen. Select attendees at this year’s conference also participated in a case study exercise where they developed marketing strategies specifically tailored to LGBT consumers and used Nielsen’s 2015 LGBT Consumer Report and data to inform their analysis. Students were able to engage with our data in a meaningful way, get a sampling of Nielsen’s business capabilities and see firsthand how important LGBT consumers and associates are to our business and the U.S. economy. Finalists shared their case competitive pitches with a panel of judges that included representatives from Nielsen and our clients.
“We matter as students, future employees e as loyal consumers for brands,” concluded one of the case competition finalists in their pitch.
Líderes de toda a Nielsen também participaram da conferência para compartilhar informações sobre medição e gerenciamento de desempenho com os participantes. Sean Ogar, vice-presidente sênior de atendimento ao cliente da Nielsen, compartilhou insights sobre medição de mercado e análise de marketing. "Muitos dos participantes não sabiam exatamente em que parte do mundo dos negócios seus diplomas se encaixariam. Depois de aprender mais sobre o que somos capazes de fazer na Nielsen, eles viram um caminho de carreira para usar suas habilidades analíticas e curiosidade para trabalhar com dados", disse Ogar.
Other leaders and members from PRIDE served as mentors and career coaches during the conference. In mentorship groups, Nielsen leaders helped students explore concepts surrounding authentic leadership, LGBTQ identity in the workplace and entering the marketing industry. “I’m proud to share what I’ve learned as a part of my own professional development from our PRIDE employee resource group at Nielsen with the next generation of LGBTQ leaders,” said Matthew Hanzlik, Diversity & Inclusion Program Manager at Nielsen.
O patrocinador executivo do PRIDE, Andrew McCaskill, fez o discurso final da conferência Out4Undergrad e encerrou compartilhando o valor Nielsen de "Open" com os participantes. "Nos últimos anos, a comunidade LGBT encontrou aliados incrivelmente poderosos e influentes na América corporativa", observou ele. "Nossos mundos profissionais e pessoais estão se abrindo para possibilidades que não eram imagináveis para mim na faculdade. Busque ambientes que sejam espaços abertos e seguros para você ser autêntico e ainda assim prosperar. Sinto-me honrado por ter a oportunidade de promover um senso de igualdade e inclusão para a comunidade LGBT e orgulhoso por trabalhar em uma empresa que compartilha e prioriza esses valores."
