O aplicativo da Web oferece percepรงรตes profundas e valiosas sobre o consumidor para desenvolvedores de jogos para celular
New York, NY – May 3 โ Nielsen (NYSE: NLSN) today announced the launch of Mobile Game Tracking (MGT), a new online measurement platform that gives users an unprecedented level of data and insight into the performance and consumer sentiment of mobile game titles. MGT surveys a unique group of 1,200 mobile gamers each week to create a 360-degree view of consumer audiences.
O Nielsen MGT permite que os desenvolvedores entendam o apelo do mercado e a dinรขmica competitiva dos jogos para celular, segmentados por comportamento de jogo, dados demogrรกficos e outras caracterรญsticas importantes, alรฉm de determinar se os planos de marketing estรฃo repercutindo no pรบblico consumidor ao longo do tempo. Os usuรกrios do MGT tambรฉm podem monitorar como os consumidores tomam conhecimento de tรญtulos especรญficos e se um jogo gera recomendaรงรตes de jogadores existentes, o que pode ajudar a determinar mรฉtodos mais eficientes de monetizaรงรฃo de jogos.
"Em um mercado de jogos para celular que muda rapidamente, o comportamento do consumidor pode parecer evasivo e difรญcil de prever", disse Michael Flamberg, vice-presidente e gerente geral de jogos da Nielsen. "O Nielsen Mobile Game Tracking permite que os desenvolvedores avaliem com eficiรชncia o potencial de um tรญtulo para celular, reconheรงam os pontos fortes e fracos do mercado e acompanhem sua melhoria ao longo do tempo. ร uma ferramenta de valor inestimรกvel".
Nielsen Mobile Game Tracking is available now. For more information, please visit games.nielsen.com.
Sobre a Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where contentโvideo, audio and textโis consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the worldโs population. For more information, visit www.nielsen.com.
Contact
Rogers & CowanMat Newman: 310.854.8198; mnewman@rogersandcowan
