Nova York, NY - 10 de fevereiro de 2016 - A Nielsen (NYSE: NLSN) anunciou hoje que a Hearst Television, uma empresa nacional de multimรญdia com operaรงรตes em quase trรชs dรบzias de cidades dos EUA, assinou um contrato de renovaรงรฃo plurianual para a Mediรงรฃo de Televisรฃo Local da Nielsen. A renovaรงรฃo รฉ para as 30 estaรงรตes da Hearst e a maioria dos subcanais digitais das estaรงรตes de TV em 26 mercados de TV dos EUA.
O acordo de renovaรงรฃo fornece ร Hearst acesso contรญnuo aos dados de classificaรงรฃo de mercado local da Nielsen a partir de uma variedade de fontes e metodologias, incluindo medidor de pessoas locais, atribuiรงรฃo de espectadores, leitor de cรณdigo e mercados diรกrios, alรฉm de um amplo conjunto de serviรงos analรญticos.
โFor many years, Hearst Television has successfully relied on Nielsenย products and services to provide our stations greater viewership insightsย andย to assist in providing clients marketing solutions,โ said Jordanย Wertlieb, Hearst Television president. โNielsenโs investments to improve measurement and offer greater depth into consumer trends is encouraging. The new Total Audience measurement is a good example of Nielsen’s commitment to that effort and is a welcomed asset as Hearst Television continues to expand its local content to more and more platforms and devices. We are pleased to extend our relationship for years to come.โโAs one of the industryโs premier media companies and one of our most valued partners, we are pleased to renew our long-standing relationship with Hearst Television. We believe that our services will help Hearst capture incremental ad dollars and meet their strategic business priorities,โ said Jeff Wender, senior vice president and managing director, local television, Nielsen. โAdditionally, we appreciate Hearstโs support of the work we are doing to enhance our local market services. We are investing in these enhancements to better reflect the changing media landscape and help ensure the stability, reliability and utility of our ratings data.โ
Sobre a Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.ย Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.ย
Contact
Gorki De Los Santos; 646-654-4837;ย Gorki.delossantos@nielsen.com
