Music and weather sites grow as more Australians tune in and check radars

– Bureau of Meteorology records double digit growth across all devices
– 6 out of 10 music entities report unique audience growth in September
– Shazam and Pandora record biggest growth out of top five music entities
– Woolworths records highest unique audience growth of top 20 digital brands

Sydney, Australia – 27 October 2016:  Os sites de música e previsão do tempo estão atraindo mais australianos para seu conteúdo, com audiências únicas em ascensão, de acordo com os dados mais recentes da Nielsen Digital Ratings (Monthly).

Os últimos resultados da Nielsen, divulgados hoje para o mês de setembro de 2016, revelam que seis das 10 principais entidades de música digital registraram um aumento no público, com a Apple Music liderando a subcategoria, atraindo um público único de 7,7 milhões em setembro, acima dos 7,6 milhões do mês anterior.

O Shazam e o Pandora registraram o maior crescimento no top 5 da subcategoria Música durante o mês, com o público único do Shazam aumentando de 1,6 milhão para 1,8 milhão, em comparação com o mês anterior - crescimento impulsionado inteiramente por dispositivos digitais de smartphone (+13%) e tablet (+14%). A Pandora aumentou seu público único de 958 mil para 1,1 milhão, um crescimento impulsionado principalmente por smartphones (+32%).

TABELA 1: 5 PRINCIPAIS ENTIDADES MUSICAIS CLASSIFICADAS POR TOTAL DE AUDIÊNCIAS ÚNICAS

Name	Público único (000)	MoM (%) Aumento
Apple Music	7,705	2%
Spotify	3,471	6%
Shazam	1,837	12%
SoundCloud	1,582	-13%
Pandora.com	1,141	19%

Fonte: Nielsen Digital Ratings (mensal) - setembro de 2016

SPRING BRINGS GROWTH TO WEATHER SITES
The change of season in Australia brought an increased curiosity to the latest weather cycles and weather events. Weatherzone grew its unique audience by 8% – driven by desktops (+32%). And, an additional 1.1 million Australians accessed the Bureau of Meteorology site with double digit growth across all devices during September when compared with the prior month – see table 2 below.

TABELA 2: BUREAU DE METEOROLOGIA

Aumento do público único MoM (%)	Público total	Desktop	Telefone inteligente	Tablet
Escritório de Meteorologia	27%	29%	20%	57%

Fonte: Nielsen Digital Ratings (mensal) - setembro de 2016

WOOLWORTHS ON THE RISE
Nielsen’s digital ratings release for September 2016 revealed that Woolworths had the highest growth of all the top 20 digital brands ranked by unique audience (6.3 million) – up 9% compared to the prior month. While growth was felt across all their digital assets, desktop (+16%) and tablets (+11%) were key drivers – see table 3 below.

TABELA 3: WOOLWORTHS

Aumento do público único MoM (%)	Público total	Desktop	Telefone inteligente	Tablet
Woolworths	9%	16%	8%	11%

Fonte: Nielsen Digital Ratings (mensal) - setembro de 2016

SHIFTS IN NEWS RANKINGS
Off the back of consecutive months of record breaking highs for many of the nation’s top news websites – as a result of big news stories such as the Australian Election, Census and the Olympic Games – September reported shifts for all news sites in the top 10.  

O News.com.au manteve a primeira posição nas classificações digitais da Nielsen, com uma audiência única de 5,5 milhões, e o Nine.com.au passou para o segundo lugar, com uma audiência única de 4,3 milhões. O Smh.com.au passou para o terceiro lugar, com uma audiência única de 4,1 milhões, seguido de perto pela ABC News.

Daily Mail Australia and Yahoo7 news remained consistent in the rankings, 5^th and 6^th positions respectively. The Guardian, The Daily Telegraph and The Age all reported a lift in rankings to 7^th, 8^th and 9^th place respectively, despite declines in their unique audiences, while the Herald Sun dropped to 10^th position – see chart 4 below.

TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY, SEPTEMBER 2016

Name	Público único (000)	Visualizações de página por pessoa	Sessions Per Person	Time Per Person (hh:mm:ss)
news.com.br	5,540	48	12	01:37:16
nine.com.br	4,255	40	13	01:17:49
smh.com.br	4,063	26	10	01:02:43
Sites da ABC News	4,048	23	9	00:34:44
Daily Mail Austrália	2,926	27	11	00:41:27
Sites de notícias do Yahoo7	2,484	14	8	00:15:06
O Guardião	2,272	15	12	00:43:18
The Daily Telegraph	2,197	13	6	00:17:12
A Era	2,152	32	12	01:01:23
Herald Sun	2,151	18	8	00:28:26

Fonte: Nielsen Digital Ratings (mensal) - setembro de 2016

ABOUT NIELSEN

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.

Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.  

Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com. 

Para obter mais informações, entre em contato:

Jackie Helliker
Nielsen
T: + 61 403 074 864 
E: jackie.helliker@nielsen.com