Sydney, Australia โ 27 May 2016 โ The increasing Australian appetite to download and view movies online has sparked a significant surge in audience to many of the key video and movie sites, according to the latest insights from Nielsen Digital Ratings (Monthly), the IAB Australia endorsed digital audience measurement currency.
Seven of the top ten video/movie brands recorded gains during April 2016. Event Cinemas, Hoyts and Village Cinemas also witnessed double digit gains in unique audience over the same period, likely driven by school holidays and blockbuster releases such as โCaptain America: Civil Warโ and โDisneyโs Jungle Bookโ.
Nรฃo รฉ de surpreender que as cerimรดnias do Anzac Day tenham incentivado um aumento de 137% no trรกfego do canal do Australian War Memorial, que viu seu pรบblico รบnico saltar de 213.000 para 505.000.
Os aplicativos de viagem tambรฉm atraรญram pรบblicos รบnicos adicionais, com a Qantas Airways, atual lรญder de aplicativos mรณveis em seu campo, testemunhando um ganho significativo de 202% no pรบblico รบnico, de 211.000 para 638.000. Os aplicativos Skyscanner e Jetstar, segundo e terceiro colocados na categoria, tambรฉm registraram ganhos de dois dรญgitos, de 32% e 20%, respectivamente - de um pรบblico รบnico de 208.000 para 275.000 (Skyscanner) e de 143.000 para 172.000 (Jetstar).
Os sites de esportes tambรฉm mantiveram fortes ganhos, especialmente os sites da AFL e da NRL, bem como o Fox Sports Pulse. A AFL registrou um aumento de 22% no nรบmero de audiรชncias รบnicas, de 3,2 milhรตes para 3,9 milhรตes, enquanto a NRL registrou um aumento de 13%, de 1,9 milhรฃo para 2,1 milhรตes. O Fox Sports Pulse registrou um aumento de 46%, de uma audiรชncia รบnica de 833.000 para 1,2 milhรฃo.
In the news and information category, the top three leaders โ News.com.au, smh.com.au and ABC News Websites – remained consistent, while Yahoo7 News Websites jumped from seventh to fourth with a unique audience increase of 9%. Meanwhile, the BBC jumped into the top ten.
TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY FOR APRIL 2016
|
Name |
Pรบblico รบnico (000) |
Visualizaรงรตes de pรกgina por pessoa |
Sessions Per Person |
Time Per Person (hh:mm:ss) |
|
news.com.br |
5,787 |
44 |
11 |
01:04:08 |
|
smh.com.br |
4,779 |
27 |
11 |
00:47:24 |
|
Sites da ABC News |
4,345 |
20 |
8 |
00:26:34 |
|
Sites de notรญcias do Yahoo7 |
3,129 |
11 |
7 |
00:11:51 |
|
Daily Mail Austrรกlia |
3,112 |
23 |
8 |
00:34:52 |
|
Sites de notรญcias do ninemsn |
3,078 |
19 |
10 |
00:23:49 |
|
O Guardiรฃo |
3,031 |
14 |
9 |
00:29:08 |
|
A Era |
2,636 |
34 |
11 |
00:49:23 |
|
Herald Sun |
2,629 |
25 |
8 |
00:39:48 |
|
BBC |
2,364 |
28 |
11 |
00:43:54 |
Digital Ratings (Monthly)ย fuses together Nielsen’s pre-existing PC panel for home and work with nationally representative panels of Australian smartphone and tablet internet users, as well as census tagged data for PC and mobile web. It provides an independent, cross-device view of the total digital audience.
Os dados permitem que os editores, que jรก estรฃo investindo significativamente em dispositivos mรณveis, vejam como seus pรบblicos cresceram em todos os dispositivos digitais. Tambรฉm permitem que agรชncias e anunciantes tomem decisรตes mais precisas e avaliem o alcance de seus investimentos digitais, fornecendo uma imagem real de seu pรบblico total nos principais dispositivos digitais.
About The Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
A funรงรฃo do IAB รฉ trabalhar com seus membros e com o setor mais amplo de publicidade e marketing para ajudar os profissionais de marketing a identificar a melhor forma de empregar o on-line como parte de sua estratรฉgia de marketing, para melhor atingir e envolver seus clientes e construir suas marcas.
By addressing the core pillars of growth of the online advertising industry – simplified and standard online audience measurement, research, and online operational standards and guidelines, and regulatory affairs, IAB Australia leverages the skills, experience and commitment of its members to advocate the benefits of online advertising by acting as an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice.
IAB Australia is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB’s membership benefits such as resources, events, reporting, and industry representation.
For further information about IAB Australia please visit:ย www.iabaustralia.com.au
ABOUT NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. ย Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the worldโs population. For more information, visitย www.nielsen.com
Para obter mais informaรงรตes, entre em contato:
Jackie Helliker
Tel: +61 403 074 864
Email: jackie.helliker@nielsen.com
