Nielsen Digital Ad Ratings se expandirá para 8 novos mercados; medição móvel adicionada em 8 mercados existentes de Digital Ad Ratings
Jakarta, Indonesia – March 23, 2016 – Nielsen today announced at its annual Media & Marketing Presentation in Jakarta, Indonesia, plans to expand its digital advertising measurement solution, Classificações de anúncios digitais. Over the course of the year, Nielsen will expand the solution into eight new markets globally, with the addition of mobile measurement to existing Digital Ad Ratings offerings in a further eight markets. This significant expansion of the global Digital Ad Ratings footprint will provide a total digital view of campaign audiences across platforms. Since its commercial release in 2011, Digital Ad Ratings has become the industry standard globally for independent campaign measurement with metrics comparable to television.
A Nielsen lançará a medição do Digital Ad Ratings em oito novos mercados, incluindo Polônia, Turquia, Hong Kong, Taiwan, África do Sul, Porto Rico, Irlanda e Nova Zelândia. A medição de campanhas móveis da Digital Ad Ratings foi lançada recentemente na Tailândia, Cingapura, Indonésia, Malásia, Filipinas, Índia e México, e estará disponível no Japão na próxima semana. A adição da medição móvel permitirá que anunciantes e editores maximizem de forma mais eficaz sua publicidade em desktops, smartphones e tablets.
“We’ve been focused on delivering Nielsen Total Audience measurement of content and advertising and have made remarkable progress. The continued global expansion of our flagship digital advertising measurement solution, including mobile measurement, has been key to the growth of advertising spend in these markets,” said Steve Hasker, chief operating officer, Nielsen. “Our clients depend on us to provide quality measurement that not only meets their respective needs but does so in a way that drives value and provides the most comprehensive understanding of their audience and campaign effectiveness across platforms.”
Em mercados emergentes como Indonésia, Filipinas e Índia, onde a penetração de celulares supera a propriedade de PCs ou laptops, é imperativo que a medição reflita as necessidades do mercado. Com o Digital Ad Ratings, os profissionais de marketing poderão planejar e medir melhor seus públicos com métricas de alcance e frequência semelhantes em todas as telas e ter uma compreensão mais profunda da conexão entre on-line e móvel, separadamente e em conjunto.
“It has been a pleasure collaborating with the Nielsen team and leveraging Digital Ad Ratings to maximize ROI across our programmatic campaigns for several leading CPG clients. While audience verification in APAC is still in the nascent stages, the Nielsen team have been pro-active in seeking feedback and delivering relevant solutions to help raise the bar,” said Sanchit Sanga, chief digital officer, Mindshare Asia Pacific. “As the largest adopter of Digital Ad Ratings in the region, we are looking forward to Nielsen continuing to up the game with regard to cross device reach/frequency, distribution for in-app ratings and more granular reporting to further help optimisation.”
"À medida que a visualização em tablets e smartphones aumenta mais rapidamente do que em qualquer outra plataforma, a necessidade de verificação de audiência em dispositivos móveis por um terceiro confiável é essencial", disse Keith Eadie, diretor de marketing da TubeMogul. "A Nielsen é o padrão de ouro do setor e estamos ansiosos para ajudar as marcas e agências a transferir os gastos entre as telas sem problemas."
The continued expansion also advances Nielsen’s Público total initiative, providing total ad measurement through the integration of Digital Ad Ratings data and television ratings. A total audience view of advertising already exists in the U.S., U.K., Italy, France, the Philippines and Thailand and will be available in Indonesia and Malaysia within the next three months.
Até o final de 2016, o Digital Ad Ratings, incluindo a medição móvel, estará disponível em 25 mercados em todo o mundo.
Sobre a Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contatos
APAC – Liza Martija, liza.martija@nielsen.com, +63 2 706 8179U.S. – Alana Johnson, alana.johnson@nielsen.com, +1 646-654-8391
