CINGAPURA, 27 de maio de 2015: A Nielsen, empresa global de gerenciamento de desempenho, foi premiada com o GOLD na categoria Pesquisa de Mercado no Marketing Magazine's Agency of the Year Awards 2015.
O programa de prรชmios celebra os desempenhos inovadores e pioneiros das agรชncias em Cingapura e รฉ orgulhosamente baseado apenas na opiniรฃo dos profissionais de marketing dos clientes. Mais de 700 profissionais de marketing de clientes em Cingapura participaram da Pesquisa anual de Benchmarking de Gastos de Marketing para determinar o finalista em cada uma das categorias. A partir daรญ, um jรบri de 25 profissionais de marketing de clientes de marcas lรญderes, como AIA Singapore, Changi Airport Group, DBS Bank, Lenovo, Samsung Electronics e Unilever Network, avaliou as inscriรงรตes dos finalistas com base em critรฉrios-chave que abrangem o desempenho comercial, o desenvolvimento da equipe, a profundidade das contribuiรงรตes da agรชncia para o setor e a comunidade, bem como a qualidade do trabalho executado no ano passado.
โI am immensely proud of our team and extremely honored that Nielsen Singapore is once again Marketing Magazineโs Market Research Agency of the Year. Winning this accolade is a testament towards the collective dedication and continued commitment demonstrated by the Nielsen Singapore team,โ said Joan Koh, Managing Director of Nielsen Singapore & Malaysia.
Sobre a Nielsen
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the worldโs population. For more information, visit www.nielsen.com.
