1 million extra people visited a financial news site in June, 2015 News.com.au retained top spot in Current Events & Global News rankings – top 5 remained unchanged
Sydney, Australia โ 13 July 2015: News.com.au retained the top spot for the eighth straight month in the latest online results from Nielsen. The top five players in theย Current Events & Global Newsย category by unique audience remained unchanged, but there were shifts in rankings for the next big five.
Apesar de ambos os sites terem relatado ligeiras quedas na audiรชncia รบnica em junho de 2015 em comparaรงรฃo com maio de 2015, os sites de notรญcias do Yahoo! subiram duas posiรงรตes nas classificaรงรตes do รบltimo mรชs, do nono para o sรฉtimo lugar, e o The Guardian subiu do sรฉtimo para o sexto lugar (veja o grรกfico abaixo).
Digital Australians reinforced their appetite for financial related news information with an additional 1 million people visiting a site in the Financial News & Information sub-category in June, 2015 compared to the same period last year (+23%).
John Price, diretor do Grupo de Indรบstria de Mรญdia da Nielsen, disse que se espera um crescimento em junho para sites relacionados a notรญcias financeiras devido ao fim do ano fiscal, mas o crescimento ano a ano revela uma tendรชncia ascendente do consumidor. "Quase um terรงo da populaรงรฃo australiana on-line agora consome conteรบdo de notรญcias relacionadas a finanรงas. Quase todos os dez principais participantes dessa subcategoria registraram crescimento de dois dรญgitos, indicando um interesse crescente na economia local e global e uma forte demanda por conteรบdo relacionado a finanรงas", acrescentou Price.ย
Drivers of growth for the Financial News & Information sub-category came from news.com.au โ Finance with an additional 278,000 unique audiences to their site in June, 2015 compared to the prior year (+23%), followed by smh.com.au โ Business with an additional 252,000 (+31%) and ASX โ Australian Stock Exchange attracted an additional 245,000 unique users to their site in June, 2015 compared to the prior year (+70%).ย
TABELA 1. PRINCIPAIS SITES CLASSIFICADOS POR AUDIรNCIA รNICA DE NOTรCIASย
|
Name |
Pรบblico รบnico (000) |
Visualizaรงรตes de pรกgina por pessoa |
Sessions Per Person |
Time Per Person (hh:mm:ss) |
|
news.com.br |
3,722 |
62 |
13.92 |
01:40:39 |
|
smh.com.br |
3,464 |
33 |
11.16 |
01:19:34 |
|
Sites da ABC News |
2,732 |
27 |
9.56 |
00:46:18 |
|
Daily Mail Austrรกlia |
2,710 |
23 |
8.62 |
01:03:59 |
|
Sites de notรญcias do ninemsn |
2,532 |
19 |
9.73 |
00:38:38 |
|
O Guardiรฃo |
1,955 |
22 |
6.62 |
00:46:42 |
|
Sites de notรญcias do Yahoo! |
1,783 |
18 |
8.19 |
00:22:40 |
|
A Era |
1,771 |
45 |
12.35 |
01:45:31 |
|
The Daily Telegraph |
1,561 |
20 |
8.46 |
00:47:07 |
|
Herald Sun |
1,500 |
29 |
9.92 |
01:09:30 |
Fonte: Nielsen Online Ratings, dados hรญbridos de junho de 2015
ABOUT NIELSENNielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. ย Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the worldโs population. For more information, visit www.nielsen.com
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