JAKARTA, October 19th , 2015 โ Nielsen Indonesia recently announced that it has expanded its relationship with Sizmek to make Digital Ad Ratings available via the Sizmek GRP Dashboard, which allows clients to use a mix of GRPs and performance data to understand the true value of each publisher. Digital Ad Ratings is available via the Sizmek GRP Dashboard in the US, Indonesia, UK, Australia, Germany, Italy, Canada, France and Brazil. In the US, Digital Ad Ratings has been available in the Sizmek platform since July 2014.
A Digital Ad Ratings oferece mediรงรฃo de audiรชncia transparente e acionรกvel para publicidade digital, fornecendo ao setor uma atualizaรงรฃo diรกria das campanhas em execuรงรฃo em todas as telas digitais. O Digital Ad Ratings (DAR) informa o pรบblico exclusivo de uma campanha em computadores e dispositivos mรณveis.
O Sizmek GRP Dashboard ajuda os clientes a determinar onde aumentar ou diminuir os gastos com publicidade, fornecendo uma visรฃo e uma anรกlise integradas dos dados do servidor de anรบncios da Sizmek e dos GRPs da Nielsen - tornando simples e conveniente saber se eles estรฃo atingindo as metas de suas campanhas e o que pode ser feito para melhorar o desempenho.
ร medida que o setor de publicidade digital continua a evoluir, os profissionais de marketing que estรฃo comprando anรบncios com base em atributos especรญficos tambรฉm devem ser capazes de otimizar e validar seus anรบncios com o mesmo nรญvel de granularidade. Atรฉ agora, a mediรงรฃo de pรบblico-alvo estava limitada a idade e gรชnero.
โAudience measurement helps take the guesswork out of media buying. Through this partnership with Nielsen, clients can better understandย who their audience is, how they are engaging with campaigns and then use this data to reach them more effectively and efficiently,โ said Joey Chee, SEA Country Manager at Sizmek.
“Advertisers and marketers are seeking a 360 view of their campaigns,” said Hellen Katherina, Director, Media Industry Group, Nielsen Indonesia. “By integrating Nielsen’s demographic data with Sizmek’s online performance data, it will be more efficient for marketers to optimize campaigns.”
A mรฉtrica GRP (gross ratings point) tem sido a base da mediรงรฃo de audiรชncia da televisรฃo hรก dรฉcadas e fornece aos profissionais de marketing on-line uma valiosa compreensรฃo do alcance e da frequรชncia.
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Sobre a Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.
Sobre a Sizmek
Sizmek Open Ad Management brings freedom of choice to end-to-end advertising. With a single point of access to the best technology, data, and strategic guidanceโand the flexibility to choose solutions that fit their strategiesโmore than 42,000 advertisers, agencies, publishers, and trading desks create inspiring, seamless advertising campaigns that connect them to their customers around the world easily and effectively. Open and independent, Sizmekโs wide range of technology and data is bolstered by integrations with more than 100 partners providing leading solutions for attribution, data management, audience measurement, search engine marketing, creative authoring, and more.ย Sizmek operates in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC. For more information visit: www.sizmek.com
