In today’s world of big data, having data is only part of the equation. Having smart data—data that is understandable and actionable—and being able to access it quickly are helping companies be innovative and fast moving.
And that’s why we’re excited to announce the launch of application programming interfaces (APIs) for Nielsen’s overnight national and local TV data! Our new TV APIs open the door to our data, providing our clients faster, more flexible access to the raw numbers, as well as the ability to feed them into their preferred business intelligence tools or proprietary internal dashboards, such as financial forecasting tools, for smarter insights.
In the past, some clients have used scripted, programmatic APIs to “stitch” together data sources. However, this work was manual and complex. The new APIs will enable fast, flexible, on-demand access to Nielsen data. Additionally, clients can use the APIs to pull Nielsen data into their own internal databases, allowing them to conduct different kinds of ad hoc analyses.
"As APIs representam um passo significativo na inovação da Nielsen em nome dos clientes", disse Lynda Clarizio, presidente do negócio de mídia da Nielsen nos EUA. "Estamos buscando novos níveis de abertura, flexibilidade, velocidade e integração para dar aos nossos clientes acesso aos dados que eles precisam, quando e como eles precisam."
And our clients agree! “Technology and data are invaluable tools in today’s dynamic and complex environment, and we want to ensure that our brands and businesses have the information and customized reporting they need to support agile decision-making,” noted John Honeycutt, chief technology officer, Discovery Communications. “We are pleased that Nielsen is developing tools to meet industry needs and are excited to work with them on this important initiative.”
“As a beta client, we are thrilled that Nielsen has opened up data access via APIs,” said Thomas Ziangas, senior vice president, Research and Insights, AMC Networks. “We look forward to fully implementing Nielsen’s APIs, which have already shown the ability to greatly improve the efficiency of our daily workflow and help us uncover critical insights faster.”
"O foco da Nielsen em padrões API abertos e comuns para fornecer dados que nossas equipes da IPG Mediabrands usam diariamente é um grande passo à frente", disse Bill Berger, vice-presidente de Tecnologia de Clientes da IPG Mediabrands. "As APIs recém-publicadas oferecem uma redução drástica na complexidade associada ao fornecimento de dados de classificação de televisão nacional e local, e a nova tecnologia suporta casos de uso existentes, como armazenamento de dados, bem como acesso a dados de baixa latência e sob demanda para aplicativos com necessidades de dados dinâmicos."
“We are pleased to see Nielsen’s making important investments in APIs to better support their partners by making data access more open,” said Kevin Conroy, chief strategy and data officer and president, Enterprise Development at Univision. “More open access enables the analytics we need to tell richer and more accurate stories about our audience.”
As APIs de TV nacionais da Nielsen serão lançadas na próxima semana, seguidas pelas APIs de TV locais em novembro.
