New York – Sept. 23, 2014 – Simulmedia, the pioneer in bringing audience targeting to television advertising, and Nielsen, a leading global provider of information and insights into what consumers watch and buy, today announced they have signed a development agreement to research “long tail” TV network measurement. This joint research will seek to capture the sizable audience activity that goes unmeasured today on niche cable networks to enable these networks to sell advertising based on reliable, qualified ratings systems.
O acordo é o resultado de mais de um ano de pesquisa conjunta envolvendo o painel People Meter da Nielsen e os dados de visualização de set-top box da Simulmedia, que representam 50 milhões de telespectadores. Juntas, as empresas planejam criar uma solução de medição inédita para audiências de redes de TV a cabo que atualmente não são medidas.
“We are very excited to work with Nielsen again on research that we expect will eventually allow smaller networks to sell advertising using consistent and reliable audience measurement tools,” says Dave Morgan, Simulmedia’s CEO. “In our work, we have found valuable blocks of audiences watching programs that may be under the radar of many network TV buyers. This research will surface both the value of these networks and their audiences to brands, and the cost effectiveness of working with them to reach attractive consumers and achieve positive business outcomes.”
Esta é a segunda vez que as duas empresas colaboram. Em outubro de 2013, a Simulmedia firmou um contrato de licença com a Nielsen para integrar o Nielsen Buyer Insights ao banco de dados Simulmedia Audience Insights para aumentar os insights comportamentais dos espectadores de TV. O Nielsen Buyer Insights combina a exibição real de TV com o comportamento de compra de um painel anônimo representativo de 24 bilhões de transações, US$ 2 trilhões em vendas anuais, principalmente nas categorias de varejo, viagens, digital, restaurantes, entretenimento, serviços financeiros, telecomunicações, lojas de desconto e postos de gasolina.
“We’re committed to delivering solutions that drive business benefits for our clients. Big and small. Global and local. Across and within platforms,” said Steve Hasker, Nielsen’s President of Global Product Leadership. “This initiative with Simulmedia signifies an important Nielsen move to seek out innovation to bring meaningful insights to our clients and the industry. We look forward to continued collaboration with Simulmedia.”
Sobre a Nielsen
Nielsen (www.nielsen.com) (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.
Sobre a Simulmedia
Simulmedia, Inc. (www.simulmedia.com) is the leader in helping advertisers and agencies find targeted TV audiences. By taking a digital approach to linear TV advertising, the company delivers targeted audience reach at national scale. Its Simulmedia Audience Network reaches 110 million households across the US through partnerships with over 75 national cable networks and the top multichannel video programming distributors (MVPDs). Based on a proprietary analysis of second-by-second activity for over 50M people, Simulmedia determines the best options to extend the reach of campaigns to specific target audiences, and places advertising across those disparate TV networks. Since we began in 2009, Simulmedia has delivered campaigns for more than 70 advertisers and their agencies, to target, deliver, and measure hundreds of TV campaigns, and on average reached their target audience 32% more efficiently than they were able to with traditional TV ad scheduling and targeting methods alone.
Contatos
Simulmedia: George Simpson; 203.521.0352; george@george.simpson.com Nielsen: Ben Billingsley; ben.billingsley@nielsen.com
