A Nielsen anuncia a lista final de palestrantes para o evento anual da indรบstria de mรญdia e marketing, Consumer 360ยฎ Pacific
SรDNEY: 20 DE JUNHO DE 2014 โ Os maiores nomes das indรบstrias australianas, incluindo o diretor-geral de um dos maiores grupos varejistas do paรญs, marcas lรญderes, agรชncias e editoras, estรฃo prontos para subir ao palco no evento anual de lideranรงa e indรบstria da Nielsen, o Consumer 360ยฎ Pacific.
O tema global do Consumer 360 deste ano รฉ โCriar Resultadosโ. O diretor-geral da Nielsen para a regiรฃo do Pacรญfico, Chris Percy, disse estar entusiasmado com a lista de palestrantes e acredita que esses lรญderes do setor irรฃo gerar insights inestimรกveis, alinhados com o tema da conferรชncia.
โOs consumidores estรฃo mudando, consumimos mรญdia de maneiras cada vez mais evoluรญdas e a forma como compramos e o que compramos tambรฉm estรก mudandoโ, disse Percy. โAlรฉm disso, o negรณcio de insights do consumidor estรก enfrentando uma mudanรงa de paradigma devido ร s novas tecnologias e ร fragmentaรงรฃo da mรญdia. Os lรญderes australianos estรฃo se unindo na Consumer 360 para debater e discutir para onde tudo isso estรก indo. Em 2014, estamos conectando nossos clientes com pioneiros do setor que descobriram essas mudanรงas.โ
This yearโs Consumer 360 event brings together a host of industry leaders who have cracked the consumer code and embraced change to create exciting outcomes. Speakers like Ian McLeod, MD of Coles, Robbert Rietbroek from Kimberley-Clark, Phil Lynch from Johnson & Johnson, Megan Brownlow from PriceWaterhouseCoopers will be taking the stage along with Kelloggโs, Ford, OzTam and many more.
โO Consumer 360 รฉ um evento รบnico, capaz de reunir os lรญderes das principais marcas e redes varejistas com os lรญderes das principais editoras e agรชncias de mรญdia, e รฉ aรญ que reside o seu verdadeiro valorโ, comentou Percy.
O lรญder global de produtos da Nielsen, Steve Hasker, virรก dos Estados Unidos para subir ao palco, ao lado do diretor de estratรฉgia da MEC, James Hier. A dupla falarรก pela primeira vez sobre o Nielsen Twitter TV Ratings, que serรก lanรงado oficialmente no mercado australiano durante o evento.
Nielsen announced it will be bringing Nielsen Twitter TV Ratings to the Australia market earlier this year. It is the first-ever measure of the total activity and reach of TV-related conversations on Twitter. Delegates will hear about the U.S. experience from Steve and the industry implications from James.
O Consumer 360 Pacific acontece de 30 de julho a 1ยบ de agosto de 2014 e รฉ realizado no Fairmount Resort, em Blue Mountains. O evento conta com a participaรงรฃo de lรญderes seniores das รกreas de varejo, publicidade, agรชncias, editoras e indรบstria.
A lista final de palestrantes inclui os seguintes pioneiros do setor:
| Ian McLeod, Managing Director, Coles | Eddie Yoon, Principal, The Cambridge Group |
|
Bill Pulver, CEO, Australian Rugby Union |
Steve Hasker, President, Nielsen Global Products |
| Phil Lynch, Managing Director, Johnson & Johnsons Pacific | Doug Peiffer, CEO, OZTam |
|
James Sutherland, CEO, Cricket Australia |
John Broome, Marketing Director, Kelloggโs ANZ |
| Megan Brownlow,Executive Director, PwC |
James Hier, Chief Strategy Officer, MEC |
|
David Katic, General Manager Marketing, Ford |
Alice Manners, CEO, IAB Australia |
| Robert Rietbroek, CEO / Managing Director, Kimberly-Clark, Australia and NZ | Adam Lang, Managing Director, Fairfax Radio Network and Chair of CRA Research Committee |
About Consumer 360ยฎNielsenโs Consumer 360ยฎ is a global events series that brings innovative thought leaders and industry experts who share exclusive insights and help develop business solutions that are fuelled with punch and ingenuity. These industry trailblazers share their uncommon approaches to cutting-edge solutions and bring to life ideas that illuminate consumer behaviour โ with the ultimate of creating outcomes. See more at: Consumer360.com/Pacific
About NielsenNielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television, and other media measurement, online intelligence, mobile measurement, trade shows, and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com/au.ย
Press Contact:Jackie Helliker, 0403 074 864, jackie.helliker@nielsen.com
