Media Contacts:Nielsen: Kristie Bouryal, kristie.bouryal@nielsen.com, 646-654-5577Arbitron: Thom Mocarsky, Thom.mocarsky@arbitron.com, 410-312-8239
Investor Relations Contacts:Nielsen: Liz Zale, liz.zale@nielsen.com, 646-654-4593Arbitron: Thom Mocarsky, Thom.mocarsky@arbitron.com, 410-312-8239
NOVA YORK, NY, 18 de dezembro de 2012 โ A Nielsen Holdings N.V. (NYSE: NLSN), fornecedora lรญder global de informaรงรตes e insights sobre o que os consumidores assistem e compram, anunciou hoje que assinou um acordo definitivo para adquirir a Arbitron Inc. (NYSE: ARB), uma empresa internacional de pesquisa de mรญdia e marketing.
A Nielsen concordou em adquirir todas as aรงรตes ordinรกrias em circulaรงรฃo da Arbitron por US$ 48 por aรงรฃo em dinheiro, representando um prรชmio de aproximadamente 26% sobre o preรงo de fechamento da Arbitron em 17 de dezembro de 2012. A Nielsen tem um compromisso de financiamento para o valor total da transaรงรฃo. A transaรงรฃo foi aprovada pelos conselhos de ambas as empresas e estรก sujeita ร s condiรงรตes habituais de fechamento, incluindo revisรฃo regulatรณria.
โU.S. consumers spend almost 2 hours a day with radio. It is and will continue to be a vibrant and important advertising medium,” said Nielsen Chief Executive Officer David Calhoun. “Arbitron will help Nielsen better solve for unmeasured areas of media consumption, including streaming audio and out-of-home. The high level of engagement with radio and TV among rapidly growing multicultural audiences makes this central to Nielsenโs priorities.โ
With Arbitron assets, Nielsen intends to further expand its โWatchโ segmentโs audience measurement across screens and forms of listening. โThese integrated, innovative capabilities will enable broader measurement of consumer media behavior in more markets around the world,” said Steve Hasker, Nielsen President of Global Media Products and Advertiser Solutions. “We will also bring local clients greater visibility to empower more precise advertising placement and campaign effectiveness.โ
โO rรกdio alcanรงa mais de 92% de todos os adolescentes e adultos americanos porque eles adoram ouvir mรบsica, conversas, notรญcias e informaรงรตes enquanto estรฃo em casa, no trabalho e em seus carrosโ, disse William T. Kerr, presidente e diretor executivo da Arbitron. โAo combinar os recursos e a escala global da Nielsen com a mediรงรฃo de rรกdio e as informaรงรตes de audiรชncia exclusivas da Arbitron, os anunciantes e clientes de mรญdia terรฃo uma visรฃo melhor do comportamento do consumidor e do retorno dos investimentos em marketing.โ
Together, Nielsen and Arbitron generated total revenues of $6.0 billion and combined pro forma adjusted EBITDA of $1.7 billion based on the 12 months ended September 30, 2012. The combined assets will support Nielsen’s strong cash flow characteristics and will enable continued investment in growth initiatives. Excluding estimated transaction costs and purchase accounting adjustments, the acquisition is expected to be approximately $0.13 accretive to adjusted EPS 12 months after the close and approximately $0.19 accretive to adjusted EPS 24 months after the close. Cost synergies associated with the acquisition are expected to be at least $20 million and will be largely driven by the integration of technology platforms and data acquisition efforts.
Informaรงรตes sobre teleconferรชncia
A Nielsen e a Arbitron realizarรฃo uma teleconferรชncia ao vivo para discutir a transaรงรฃo hoje, 18 de dezembro de 2012, ร s 8h30, horรกrio da costa leste dos EUA. O nรบmero de discagem para participantes dos EUA รฉ 1-888-317-6016. O nรบmero de discagem para chamadas internacionais รฉ 1-412-317-6016. A senha รฉ Nielsen. Uma apresentaรงรฃo de slides e uma transmissรฃo de รกudio da teleconferรชncia podem ser acessadas ao vivo na seรงรฃo de relaรงรตes com investidores do site da Nielsen em https://ir.nielsen.com. Um arquivo estarรก disponรญvel no site apรณs a teleconferรชncia.
Sobre a Nielsen
A Nielsen (NYSE: NLSN) รฉ uma empresa global de informaรงรฃo e mediรงรฃo com posiรงรตes de lideranรงa no mercado de marketing e informaรงรฃo ao consumidor, mediรงรฃo de televisรฃo e outros meios de comunicaรงรฃo, inteligรชncia online, mediรงรฃo mรณvel, feiras comerciais e propriedades relacionadas. A Nielsen estรก presente em aproximadamente 100 paรญses, com sedes em Nova Iorque, EUA, e Diemen, na Holanda. Para mais informaรงรตes, visite www.nielsen.com.
Sobre a Arbitron
Arbitron, Inc. (NYSE: ARB) is an international media and marketing research firm serving the media — radio, television, cable, and out-of-home — the mobile industry, as well as advertising agencies and advertisers around the world. Arbitron businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media, and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia, and Australia; and developing application software used for analyzing media audience and marketing information data.
A empresa desenvolveu o Portable People Meterโข (PPMยฎ) e o PPM 360โข, novas tecnologias para pesquisa de mรญdia e marketing.
Portable People Meterโข, PPMยฎ e PPM 360โข sรฃo marcas da Arbitron, Inc.
Informaรงรตes adicionais e onde encontrรก-las:
Em relaรงรฃo ร proposta de aquisiรงรฃo da Arbitron Inc. (โArbitronโ) pela Nielsen Holdings, N.V. (โNielsenโ), nos termos de um Acordo e Plano de Fusรฃo entre a Arbitron, a Nielsen e uma subsidiรกria integral da Nielsen, a Arbitron apresentarรก uma declaraรงรฃo de procuraรงรฃo ร Comissรฃo de Valores Mobiliรกrios (Securities and Exchange Commission, โSECโ). Os investidores sรฃo instados a ler a declaraรงรฃo de procuraรงรฃo (incluindo todas as alteraรงรตes e suplementos ร mesma), pois ela conterรก informaรงรตes importantes. Os investidores podem obter cรณpias gratuitas da declaraรงรฃo de procuraรงรฃo quando ela estiver disponรญvel, bem como outros documentos contendo informaรงรตes sobre a Arbitron, sem custos, no site da SEC (https://www.sec.gov). Esses documentos tambรฉm podem ser obtidos gratuitamente no site de Relaรงรตes com Investidores da Arbitron (https://www.arbitron.com/investors) ou mediante solicitaรงรฃo ร Arbitron em: Arbitron Inc., 9705 Patuxent Woods Drive, Columbia, MD 21046, Attn: Investor Relations.
A Arbitron e seus diretores, executivos, outros membros da administraรงรฃo e funcionรกrios sรฃo potenciais participantes da solicitaรงรฃo de procuraรงรตes dos acionistas da Arbitron em relaรงรฃo ร transaรงรฃo proposta.
Informaรงรตes sobre os diretores e executivos da Arbitron estรฃo disponรญveis na declaraรงรฃo de procuraรงรฃo da Arbitron para sua assembleia anual de acionistas de 2012, arquivada na SEC em 12 de abril de 2012. Informaรงรตes adicionais sobre os interesses desses potenciais participantes na transaรงรฃo proposta serรฃo incluรญdas na declaraรงรฃo de procuraรงรฃo a ser arquivada na SEC em relaรงรฃo ร transaรงรฃo proposta.
Isenรงรฃo de responsabilidade sobre declaraรงรตes prospectivas:
This written communication includes information that could constitute forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. These statements may be identified by words such as โwillโ, โexpectโ, โshouldโ, โcouldโ, โshallโ and similar expressions. These statements are subject to risks and uncertainties concerning Nielsen’s proposed acquisition of Arbitron, Arbitron’s expected financial performance, as well as Arbitron’s strategic and operational plans and actual results and events could differ materially from what presently is expected. The potential risks and uncertainties include the possibility that the transaction will not close or that the closing may be delayed; the possibility that Arbitron may be unable to obtain stockholder approval as required for the transaction or that the other conditions to the closing of the transaction may not be satisfied; the transaction may involve unexpected costs, liabilities or delays; the outcome of any legal proceedings related to the transaction; the occurrence of any event, change or other circumstances that could give rise to the termination of the transaction agreement; general economic conditions; conditions in the markets Nielsen and Arbitron are engaged in; behavior of customers, suppliers and competitors (including their reaction to the transaction); technological developments; as well as legal and regulatory rules affecting Nielsenโs and Arbitronโs business and specific risk factors discussed in other releases and public filings made by Nielsen and Arbitron (including the their respective filings with the SEC). This list of factors is not intended to be exhaustive. Such forward-looking statements only speak as of the date of this press release, and we assume no obligation to update any written or oral forward-looking statement made by us or on our behalf as a result of new information, future events, or other factors.
