Os clientes da DG poderรฃo planejar, analisar e agir com base no desempenho das campanhas de vรญdeo a partir de um รบnico painel de controle.
CONTACTS
DG: Dana Miller, 646-437-3737, dana.miller@mediamind.com
Nielsen: Julia Monti, 646-654-4412, julia.monti@nielsen.com
New York, NY โ August 8, 2012 –ย Nielsen, a provider of information and insights into what consumers watch and buy, and DG, a leading global advertising management and distribution platform, today announced a multi-year collaboration that lays the foundation for the joint development of cross-platform offerings, a major initiative for both industry leaders.
A DG incorporarรก dados e mรฉtricas da Nielsen, incluindo Nielsen Online Campaign RatingsTM e Nielsen Cross-Platform Campaign Ratings, รญndices de audiรชncia de TV nacional e local, dados de acompanhamento de campanhas da KeepingTrac e Sigma, informaรงรตes sobre gastos com publicidade da MonitorPlus e dados de audiรชncia online da NetView, juntamente com os dados de entrega e desempenho da DG, na DG e na sua plataforma de gerenciamento de campanhas MediaMind. Os assinantes dos serviรงos da Nielsen poderรฃo obter uma mediรงรฃo abrangente das campanhas de publicidade em vรญdeo, audiรชncia e desempenho da mรญdia na TV e online a partir de uma plataforma de anรกlise unificada e centralizada. Os clientes poderรฃo capitalizar os dados e anรกlises para informar, executar e otimizar suas futuras campanhas de publicidade em vรกrias telas para alcanรงar e envolver seu pรบblico de forma mais eficaz usando a soluรงรฃo de gerenciamento de campanhas DG e MediaMind.
“As the leading cross-channel commercial delivery and optimization platform, DG is an industry innovator and makes for a natural ally in our work toward meeting the industryโs need for accurate, extensive cross-channel advertising planning, measurement and reporting,” said Amit Seth, Executive Vice President, Global Media Products, Nielsen. “Incorporating Nielsen data into their management platform will improve the campaign management processโfrom planning to reviewโand enable marketers to make smarter decisions right out of the gate.”
“A close relationship between DG, the worldโs leading ad delivery and optimization platform together with Nielsen, the world’s premier consumer insights provider, means advertisers will finally have access to a critical cross-platform campaign performance dashboard,” said Neil Nguyen, CEO, DG.
SOBRE A DG
DG (NASDAQ: DGIT) connects over 11,000 global advertisers and agencies with their targeted audiences through an expansive network of over 6,000 television broadcast stations and over 11,500 web publishers in 75 countries. The Companyโs television division utilizes best-in-class network and content management technologies, creative and production resources, digital asset management and syndication services that enable advertisers and agencies to work faster, smarter and more competitively. The Companyโs online division, MediaMind, allows marketers to benefit from optimized management of online advertising campaigns while maximizing data driven advertising. For more information, visit www.DGit.com.
ABOUT NIELSEN
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
