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New York โ August 24, 2011 โ Nielsen, the leading global provider of information and analytics around what consumers watch and buy, today announced the Media Rating Council (MRC) accreditation of its Puerto Rico television audience measurement service. Nielsen launched the ratings service on April 1, 2010.
MRC is a non-profit association established in 1964 to ensure valid, reliable and effective audience measurement and is composed of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations. As part of its accreditation process, MRC audits media measurement services using a rigorous series of procedures that, in this instance, included examinations of sample design, meters, monitoring and reference sources, as well as data collection and field operations procedures. The audit also reviewed ratings computations, quality control procedures, station/cable reference data, data processing operations and software quality assurance controls.
“Full accreditation of Nielsenโs Puerto Rico TV audience measurement is an exciting development and an important endorsement of the high-quality service we provide to clients,” said Victor Vazquez, Executive Director Puerto Rico, Media, Nielsen.
"O MRC aplaude a Nielsen por ter concluรญdo com sucesso o processo de credenciamento de seu serviรงo de mediรงรฃo de audiรชncia televisiva em Porto Rico", disse George W. Ivie, Diretor Executivo e CEO do MRC. "A obtenรงรฃo do credenciamento do MRC รฉ difรญcil no ambiente atual e indica que a Nielsen atende aos padrรตes do MRC, uma referรชncia reconhecida de qualidade e divulgaรงรฃo completa."
O serviรงo de mediรงรฃo de audiรชncia de TV da Nielsen em Porto Rico baseia-se na tecnologia de ponta Nielsen UNITAM Metering em uma amostra probabilรญstica de 500 domicรญlios em uma รกrea aleatรณria para fornecer รญndices de audiรชncia e dados demogrรกficos durante a noite. O serviรงo รฉ composto por 22 clientes, incluindo emissoras, redes e agรชncias de mรญdia que dependem das mรฉtricas de desempenho para as seis regiรตes geogrรกficas de Porto Rico.
Sobre a Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
