NEW YORK โ June 14, 2010 โ The Nielsen Company (Nielsen) and McKinsey & Company (McKinsey) today announced a global joint venture, NM Incite, created to help leading companies harness the power of social media intelligence to drive superior business performance.ย NM Incite gives companies the capabilities to better understand, value and take advantage of the rich insights made possible by social media.
A NM Incite se baseia na mรญdia social lรญder do setor e nas mรฉtricas de marca on-line, nas percepรงรตes do consumidor e na inteligรชncia de mercado em tempo real da Nielsen BuzzMetrics para transformar as operaรงรตes de negรณcios, incluindo desenvolvimento de produtos, marketing, comunicaรงรตes e atendimento ao cliente. Com a criaรงรฃo desse novo empreendimento, a BuzzMetrics se torna parte integral da NM Incite.
"Nossa parceria com a McKinsey ampliarรก nossa capacidade de ajudar os clientes a responder a uma das principais questรตes enfrentadas pelos CEOs: como liberar a promessa da mรญdia social", disse David Calhoun, CEO da Nielsen. "Nossos clientes querem tirar o mรกximo proveito do que รฉ possรญvel. A NM Incite fundirรก a mรญdia social com a empresa, criando novas oportunidades, eficiรชncias e vantagens competitivas."
McKinsey is contributing client capability building and expertise in the areas of marketing & sales, organization and service operations. McKinsey serves multiple clients and has developed proprietary knowledge and distinctive insights in areas such as digital marketing, marketing ROI, word-of-mouth marketing and consumer purchase behavior.
A NM Incite assessora executivos seniores e fornece mediรงรตes, ferramentas e novos processos para impulsionar a transformaรงรฃo organizacional. Trabalhando em conjunto com clientes-piloto selecionados, a NM Incite estรก desenvolvendo suas trรชs primeiras รกreas de soluรงรตes, que deverรฃo estar disponรญveis no segundo semestre deste ano. As รกreas iniciais de foco sรฃo a mediรงรฃo e o aprimoramento da eficรกcia do marketing, a otimizaรงรฃo do lanรงamento de produtos e a experiรชncia de atendimento ao cliente.
“As our clientsโ needs evolve, so our firm continuously innovates in the way we work,” said Dominic Barton, Global Managing Director of McKinsey.ย “Social media is an increasingly critical issue for business leaders and an area of untapped opportunity for many of our clients. This joint venture will equip institutions with real-time insights to help their leaders drive better results.”
A NM Incite trabalharรก com o amplo ecossistema de empresas interativas, de marketing e de comunicaรงรตes estratรฉgicas, alรฉm de outras empresas de tecnologia e mรญdia social, para implementar soluรงรตes para clientes, ajudar a moldar ofertas futuras e desenvolver novas mรฉtricas.
A NM Incite tem sede em Nova York e รฉ liderada por Dave Hudson, anteriormente vice-presidente executivo de serviรงos globais para clientes da Nielsen's Telecom Practice, como CEO. O Sr. Hudson traz mais de 20 anos de experiรชncia em funรงรตes operacionais e de consultoria, trabalhando com clientes para aproveitar os dados da Nielsen para melhorar o desempenho dos negรณcios e impulsionar o crescimento.
"Os executivos seniores de empresas globais reconhecem instintivamente as possibilidades de incorporar a percepรงรฃo e a capacidade da mรญdia social em suas organizaรงรตes. Eles simplesmente precisam de ajuda para tornar isso uma realidade", disse Hudson. "A NM Incite, em conjunto com outros parceiros digitais de nossos clientes, ajudarรก as empresas a transformar a forma como fazem negรณcios. Estou entusiasmado com a oportunidade de fazer parte desse novo empreendimento."
For more information, please visit www.nmincite.com.
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APรNDICE DO COMUNICADO ร IMPRENSA
According to Nielsen: Internet & Social Media Consumer Insights
ร medida que as empresas lรญderes aumentam o foco em todo o potencial da mรญdia social, o comportamento do consumidor on-line - desde os sites que ele frequenta (e por quanto tempo) atรฉ o que ele faz on-line - รฉ a base para o insight e a tomada de decisรตes informadas.
Veja a seguir alguns dados selecionados da Pesquisa de Confianรงa do Consumidor do 1ยบ trimestre de 2010 da Nielsen, dos relatรณrios @Plan do 1ยบ trimestre de 2010 e das ferramentas de Mediรงรฃo de Audiรชncia. Favor indicar a fonte de todos os dados como "Nielsen".
โขย More than two-thirds of global consumers seek online product reviews, recommendations from discussion forums or social media sites when making a purchase decision.
โขย 40% of global consumers would not buy Consumer Electronics, 22% would not buy Telecommunications Services and 19% would not buy Gaming Devices without consulting online reviews.
โขย 21% of U.S. adults online publish or own a blog.
โขย 55% of U.S. adults online have 1 or more social networking profiles.
โขย 75% of the active U.S. Internet households visit a social networking site (May 2010). Globally, itโs 74% (April 2010).
โขย Social media websites had a unique audience in the U.S. of 148.2 million visitors (May 2010).
โขย U.S. consumers spent an average of 6 hours, 13 minutes a month using social networking websites (May 2010). Globally consumers spend an average of almost 6 hours (April 2010).
โขย Facebook is the #1 social networking site in the U.S., with a unique audience of 125.2 million visitors (May 2010).
โขย The average U.S. worker spends nearly 5.5 hours a month visiting social networking sites at the office (May 2010) and much of that time is spent visiting Facebook.
โขย Twitter has a unique U.S. audience of 19.1 million visitors (May 2010), growing more than 1,520% in the last two years (May 2010 v. May 2008).
Os consumidores estรฃo contribuindo e compartilhando on-line:
โขย 20% of U.S. adults online provide frequent advice on Movies
โขย 18% of U.S. adults online provide frequent advice on Television Programs
โขย 16% of U.S. adults online provide frequent advice on Music
โขย 14% of U.S. adults online provide frequent advice on Books
โขย 13% of U.S. adults online provide frequent advice on Websites / Internet Content & Services
โขย 12% of U.S. adults online provide frequent advice on Household Products (food and beverage)
โขย 12% of U.S. adults online provide frequent advice on Restaurants or Bars
โขย 11% of U.S. adults online provide frequent advice on Computer Hardware/Software
โขย 11% of U.S. adults online provide frequent advice on Electronics
โขย 9% of U.S. adults online provide frequent advice on Online Shopping
โขย 8% of U.S. adults online provide frequent advice on Video Games
โขย 8% of U.S. adults online provide frequent advice on Household Products (non-food)
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