Perspectivas | 23-06-2020
O contexto é fundamental para as marcas que respondem à COVID-19
With many countries re-opening into what appears to be a long-term recessionary environment, companies are…
Insights
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Perspectivas | 01-09-2019
Making buyers’ hearts race!
Image, status symbols and desire for the finer things in life are just some of the triggers that psychologists…
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Perspectivas | 27-02-2019
Webinar: Mudando a prosperidade do consumidor
In this webinar, we explore the regions where consumers have experienced the biggest improvement in their…
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Insights | 23-02-2017
Usuários canadenses de carteiras digitais definem as tendências de pagamentos móveis
More and more consumers in Canada are becoming mobile payers, using their smartphone and tablet instead of a…
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Insights | 04-03-2016
O seguro baseado no uso está ganhando força, especialmente entre a geração do milênio
The “pay for what you use” sales model is broadening beyond the publishing realm, including the insurance…
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Perspectivas | 20-08-2015
Consumidores acessam sites de varejistas e fiscais no final do ano fiscal
As we enter a new financial year, Nielsen online insights from June and July have shown a rush in last minute…
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Perspectivas | 05-02-2014
Pessoal, mas privado: a precisão digital é vantajosa tanto para os profissionais de marketing quanto para os consumidores de alta renda
While consumers look for bang for their shopping bucks, companies seek bang for their advertising bucks. And…
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Insights | 24-01-2014
O envolvimento dos consumidores com os principais sites de notícias australianos dispara em 2013
Our recent analysis of online news metrics confirms a home truth: content is king and the way we consume news…
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Perspectivas | 17-04-2013
O que as grandes empresas podem aprender com o Shark Tank
Companies need a different process for funding innovative projects; called innovation capital markets, a system…
