Insights | 24-05-2017
Representaรงรฃo รฉ importante: Engajamento, conscientizaรงรฃo e simpatia pelo conteรบdo asiรกtico-americano
In an ever-changing environment in which Asian Americans are having a greater influence in the marketplace, a…
Percepรงรตes/InsightsTest
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Insights | 23-02-2017
Entendendo as chaves para um ROI mais alto na TV em espanhol
Fifty-four percent of Spanish language TV campaigns perform in line with or ahead of English language…
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Insights | 22-02-2017
Os segredos do ROI da TV em espanhol
Driving strong ROI from Spanish-language advertising is obtainable, and our research points to some key tips…
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Insights | 08-12-2016
Apelo de massa: Os comerciantes de caixas grandes tรชm uma parcela saudรกvel de anรบncios durante as festas de fim de ano
In a crowded advertising space, it is imperative for retailers, and mass merchandisers in particular, to reach…
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Insights | 17-08-2016
Como aumentar o share of voice sem aumentar o investimento em mรญdia
Using the right metrics to measure and understand how well your advertising campaign is resonating with your…
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Insights | 17-05-2016
Conexรฃo com mulheres militares
From the American Revolution to the present day, women have always played a crucial role in the U.S. military….
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Insights | 07-03-2016
Estudo de caso: Usando sexo para vender
While we canโt infer industry-wide implications on the effectiveness of sex appeal in advertising, Carlโs…
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Insights | 12-01-2016
We’re Ruled by Our Emotions, and So Are the Ads We Watch
Itโs no secret that emotions are central to advertising. Theyโre at the heart of the relationship we have…
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Insights | 15-10-2015
Acoplamento consciente: Como as integraรงรตes de marca aumentam a eficรกcia dos anรบncios padrรฃo
A lot can be said about being in the right place at the right time, and a recent Nielsen study found that…
