Insights | 17-06-2025
Reconectando-se com o pรบblico LGBTQ+
New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the…
Percepรงรตes/InsightsTest
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Insights | 03-07-2024
Alรฉm do Mรชs do Orgulho: Construindo sua marca com consumidores LGBTQ+
We explore why brands need to understand where and how to invest to earn the good will of the LGBTQ+ community…
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Insights | 17-06-2024
Webinar: Criando fidelidade ร marca com o pรบblico LGBTQ+ por meio de publicidade e conteรบdo inclusivos
Os consumidores LGBTQ+ aceitam o envolvimento da marca - desde que seja feito de forma autรชntica e inclusiva.
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Insights | 19-02-2024
O pรบblico negro estรก buscando representaรงรฃo relevante em publicidade e conteรบdo
As dimensรตes da diversidade sรฃo numerosas e vรฃo muito alรฉm do tom de pele e do local da narrativa.
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Insights | 16-06-2023
As plataformas de streaming oferecem a maior representaรงรฃo LGBTQ+, mas nรฃo o suficiente para o pรบblico รกvido por vรญdeos
Vast media choice aside, the number of new LGBTQ+ inclusive titles declined in 2020, 2021 and 2022 after…
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Insights | 08-06-2023
Os dados do pรบblico e a integridade da marca sรฃo as chaves para envolver a comunidade LGBTQ+
The LGBTQ+ community is looking for content they can connect with, and audience data can help brands forge…
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Insights | 20-01-2023
O conteรบdo representativo impulsiona a bingeability nas plataformas de streaming
Among the most bingeable streaming programs in the last TV season, more than 71% were inclusive of one or more…
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Insights | 25-10-2022
Lacuna na publicidade: Consumidores negros LGBTQ+
For advertisers wanting to make inroads with the growing LGBTQ+ communityโand their buying…
