Insights - 17-11-2025
De pontos cegos a pontos brilhantes: como os CMOs indianos estão vencendo com dados unificados
India’s advertising landscape is more fragmented—yet more critical—than ever before. Billions of…
Percepções/InsightsTest
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Insights | 29-09-2020
Fazendo com que a publicidade digital se torne mais atraente na Índia
Brands go by the metrics that publishers themselves report, to gauge the effectiveness of their digital…
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Insights | 26-09-2018
O QUE OS APARELHOS CELULARES DIZEM SOBRE OS CONSUMIDORES
Smartphones in India have benefited from the rise of inexpensive high-speed 4G internet. Affordable data has…
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Insights | 30-11-2017
A GERAÇÃO X SE APROXIMA DA GERAÇÃO DO MILÊNIO NAS TRANSAÇÕES ON-LINE
The adoption of smartphones and the incidence of online financial transactions has always been high among…
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Insights | 13-06-2017
BUT NATURALLY! GOING BACK TO NATURALS IN INDIA’S PERSONAL CARE SEGMENT
Indian consumers of personal care products are increasingly showing a distinct leaning towards natural…
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Insights | 08-03-2017
QUANDO AS EMOÇÕES DÃO UM IMPULSO À PUBLICIDADE
Statistically, many of our purchases are driven by emotions. Yet, most measurement tools are unable to assess…
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Insights | 10-02-2017
CINCO ETAPAS PARA OTIMIZAR AS ESTRATÉGIAS DO MIX DE MARKETING
As the media landscape gets increasingly fragmented, arriving at the right marketing mix is becoming more and…
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Insights | 22-03-2016
Read All About It: India’s Book Market Is Poised for Growth
India’s literacy rate has seen significant improvement over the past decade. To better understand publishing…
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Insights | 23-02-2016
O SMARTPHONE SE TORNA A CARTEIRA MÓVEL
Cash is no longer the king! The phenomenon of mobile payment apps has been quick to catch on with the number of…
