Digital Ad Ratings Archives

Insights | 10-01-2025

Explore por que a medição independente é crucial para uma atribuição de mídia de varejo precisa e justa.

Insights | 20-03-2024

Tune in for a conversation with Nielsen and the 4A’s on CTV insights and perspectives media planners should…

Insights | 25-01-2024

Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25…

Insights | 09-08-2023

Learn more about what panel data is and how it has been the gold standard of the research industry for nearly a…

Insights | 16-11-2022

Unlike point-in-time measurement that requires individual campaign enablement, always on DAR provides…

Insights | 10-11-2022

As video advertising fragments to follow consumption, marketers need a reliable view into each touch point as…

Insights | 15-09-2022

Advertisers are expected to create strategies nimble enough to keep up with the times, reach audiences that are…

Insights | 02-06-2022

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Insights | 31-05-2022

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