Insights | 02-09-2025
Snapshot dos gastos com publicidade na regiรฃo รsia-Pacรญfico: H1 2025
Advertising across Asia Pacific is evolving faster than ever. As media investments shift and creative…
Percepรงรตes/InsightsTest
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Insights | 06-08-2025
Como os profissionais de marketing da regiรฃo รsia-Pacรญfico estรฃo se mantendo ร frente
Discover the strategic shifts APAC marketers are making. Find out how they align goals, invest in AI and new…
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Insights | 21-05-2025
A TV conectada estรก transformando a publicidade
Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a…
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Insights | 31-10-2024
O que รฉ necessรกrio para que uma campanha publicitรกria na TV esteja no alvo hoje em dia?
Entender como os pรบblicos avanรงados, como as novas mรฃes, consomem mรญdia รฉ fundamental para moldar as estratรฉgias de marketing.
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Insights | 05-08-2024
Tendรชncia em destaque: O que The Gauge nos mostra sobre a convergรชncia de mรญdia
Some of the most successful streaming programs havenโt been new but shows licensed from broadcast and cable…
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Insights | 29-07-2024
Precisa saber: O que รฉ covisualizaรงรฃo e por que vocรช deve se preocupar?
Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the…
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Insights | 12-06-2024
O que vem depois dos cookies?
Moving past cookies could usher in more than just a privacy-compliant future but a more effective advertising…
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Insights | 10-06-2024
Precisa saber: O que sรฃo redes de mรญdia de varejo e por que todo mundo estรก falando sobre elas?
Retail media networks are a win-win-win for retailers, brands and consumers, but standards and independent…
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Insights | 23-05-2024
O que รฉ preciso saber: Os princรญpios bรกsicos da compra de mรญdia para TV
Take a closer look at the modern world of TV media buying. Itโs simple enough on paper, but things can get…
