Insights: 10-11-2025
Do k-pop ao Dia dos Solteiros: Os novos dados de relevância cultural
Costumava ser necessário um esforço para ter consciência global. Na era pré-digital, entender o que estava acontecendo no exterior...
Percepções/InsightsTest
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Insights | 06-08-2025
Como os profissionais de marketing da região Ásia-Pacífico estão se mantendo à frente
Discover the strategic shifts APAC marketers are making. Find out how they align goals, invest in AI and new…
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Insights | 01-07-2025
Medindo o que é importante
Nielsen proves that Pinterest campaign drives sales & ROI for Alpro.
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Insights | 03-07-2024
Além do Mês do Orgulho: Construindo sua marca com consumidores LGBTQ+
We explore why brands need to understand where and how to invest to earn the good will of the LGBTQ+ community…
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Insights | 28-06-2024
Creator platforms drive emotional connections and brand outcomes
Conclusion Creator spaces are special and offer unique opportunities Nielsen’s Brand Impact solution…
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Insights | 25-10-2022
Lacuna na publicidade: Consumidores negros LGBTQ+
For advertisers wanting to make inroads with the growing LGBTQ+ community—and their buying…
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Insights | 17-10-2022
Amplificação das vozes negras na mídia
This report explores ways that brands and advertisers can create connections within the Black community, and…
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Insights | 08-09-2022
Na busca pelo crescimento, o que um vendedor de mídia deve fazer?
For media sellers, increasing competition—both within specific channels and in adjacent channels—has never…
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Insights | 16-08-2022
O ROI inovador depende de gastos otimizados com mídia
Nielsen’s Imran Hirani discusses the relationship between investment and outcomes, as well as how to find a…
