À medida que o Halloween se aproxima, os fãs de terror se voltam para suas telas em busca de sustos. E, assim como em outras tradições festivas, as redes e as plataformas de streaming apresentam uma linha de filmes de terror - como o FearFest da AMC e o Huluween do Hulu - para atrair o público durante todo o mês de outubro. Agora, com grandes bibliotecas de filmes de terror disponíveis para streaming e janelas mais curtas entre a bilheteria e a telinha, os espectadores dos EUA podem experimentar o mais novo filme de terror em casa no mesmo ano em que ele é lançado nos cinemas.
Horror tem (pequenos) ganhos na audiência de outubro
With the help of Gracenote’s genre data, we took a look at linear and streaming movie viewing over the past four Octobers to see what percentage of total watch time horror films contributed. We found a small but notable increase over time, with a bump of nearly one full percentage point between October 2023 and 2024. This reflects an ever-widening array of options for viewers.
Favoritos dos fãs de terror
Getting into the individual horror titles, we’d be remiss not to mention the persistent presence of the franchise named after the very holiday being celebrated: Halloween. Whether it is the 1978 original or the more recent reboot films, the Halloween series and its villain Michael Myers are certainly viewer favorites. One of the films in this franchise has nearly always been the most-viewed horror movie on linear TV in October, even if it doesn’t make the combined linear and streaming top 10.
October 2022 marked a notable shift toward streaming exclusive titles, with Halloween Ends (Peacock), The Curse of Bridge Hollow (Netflix), Mr. Harrigan’s Phone (Netflix), and Hellraiser (Hulu) taking the top four slots. The following year, Disney’s Haunted Mansion, which had just come off of a summer box office run, dominated the rankings. The feature’s strong performance demonstrated that more comedic, family-friendly titles had equal appeal as true horror films.
In October 2024, no individual title reached the same heights as the prior year, which is a testament to how viewing was more evenly distributed across films. Still, streaming exclusives occupied the top two slots again—Don’t Move (Netflix) and Salem’s Lot (HBO Max).
Principais filmes de terror por grupo demográfico
Então, como os diferentes dados demográficos influenciaram as classificações dos filmes mais assistidos em comparação? Embora existam algumas diferenças entre os vários grupos, na maioria das vezes, o mesmo título repercute em todos os espectadores. Embora o terror possa parecer um gênero de nicho superficialmente, os dados demográficos em geral sugerem que ele é um unificador de público nessa época do ano.
Tendência de horror em 2025
Let’s close with a look at which scary features are resonating with horror fans so far this year. Across the first week of October, viewers are connecting with a healthy mix of new and nostalgic horror titles, and they’re utilizing both linear and streaming channels to do so. Fresh off a summer box office run, M3gan 2.0 (Peacock) takes the top slot, but is followed closely by 1996’s Scream, which is available on both linear and streaming channels. Digital broadcast networks have gotten in on the action this year as well; Comet is on the board with 1962 classic Whatever Happened to Baby Jane?, while Bounce helped push The Intruder into the top 10.
All in all, horror films continue to be a growing part of television and streaming libraries, especially this time of year. This is great news for fans of the genre, giving them more options, both new and old, to enjoy even more spooky thrills and jumpscares from the comfort of home.
Fique por dentro de mais tendências da TV
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