O que está impulsionando a publicidade no setor de saúde atualmente?

Effective messaging is paramount for hospitals and healthcare systems to connect with local communities. In 2024 alone, a remarkable $1.27 billion was poured into hospital advertising, with more than $200 million dedicated to outdoor advertising–highlighting the emphasis on local reach. What message is your brand sending? 

Watch this 30-minute webinar to get an in-depth look at healthcare advertising trends. We’ll show how hospitals, healthcare systems and physician networks can use advertising intelligence to make smarter marketing decisions and create more effective media strategies.

What you’ll discover:

• Regional ad spend trends: Get unparalleled insights into who is advertising and where spending is focused.
• Inteligência competitiva: Uncover your competitors’ media strategies, including their ad placements and specific media types
• Unique ad behaviors: Identify distinctive media splits and spending patterns unique to the industry

Também exploramos a função da publicidade externa no setor de saúde, bem como os padrões de gastos com anúncios em plataformas digitais e de rádio, destacando seu impacto nos mercados locais.

Esta sessão foi criada para profissionais de marketing e estrategistas do setor de saúde, bem como para agências que atendem clientes do setor de saúde.