Strategic planning and addressable advertising have become indispensable tools for marketers seeking to reach their target audiences with precision. Larry Allen, VP & GM of Addressable Enablement at Comcast, explains how big data measurement is helping marketers better reach consumers.
Apesar de desafios como a perda de sinal, a medição de big data pode ajudar os profissionais de marketing a desbloquear identificadores avançados de público-alvo que são benéficos para a publicidade endereçável. Assista ao vídeo rápido para saber mais:
- O potencial para segmentação e medição mais precisas do público-alvo
- Big data’s important role in precise targeting of niche audiences across devices
- Nielsen’s advance audience measurement building a new foundation for accurate, first-party viewership information
Gain comprehensive cross-platform visibility and fine-tune your campaign in real time to maximize audience reach with Nielsen’s Big Data + Panel measurement.
