O setor de mídia enfrenta vários obstáculos para implementar a segmentação avançada de público-alvo. Ouça Mainak Mazumdar, diretor de pesquisa e análise da FOX, compartilhar suas ideias sobre os pontos problemáticos atuais.
Atingir seu público-alvo nunca foi tão complexo. À medida que os espectadores alternam entre TVs, smartphones e tablets, os métodos tradicionais de publicidade estão lutando para acompanhar o ritmo. Esse comportamento fragmentado de visualização está forçando a repensar a forma como medimos e interagimos com o público.
Fox is tackling this challenge head-on, developing new strategies that promise to reshape how we connect with viewers. Nielsen’s holistic measurement is central to this shift, offering unified and actionable insights into cross-platform audience behavior.
The industry is quickly adapting, moving beyond basic demographics to more sophisticated targeting. How do advertisers realize the potential of advanced audience targeting? What role does Nielsen’s big data and panel approach play in measurement? How is identity being leveraged for more precise targeting? Watch the video to learn how Fox and Nielsen are advancing TV advertising with improved audience targeting and cross-platform measurement across linear TV and streaming.
Learn more about Nielsen’s Advanced Audience solutions, and download Nielsen’s On-Target Report to discover how our advanced audience tools can help you unlock the media habits of different segments.
