The Nielsen Total Audience Report: Advertising Across Today’s Media

In this edition of the Relatório de audiência total da Nielsen: Advertising Across Today’s Media, we cast a new eye on advertising. We asked consumers: Where are you spending your time and how are you spending your money? We found that consumers are feeling more optimistic about finding their way toward normalcy. In fact, 55% of people 18 and older said they are very optimistic or optimistic that they could get back to their normal routine in 2021.

With consumer confidence on the rise and people still spending more time at home, marketers have an opportunity to reach consumers who are eager to spend. TV consumption remains healthy and ads on TV are still more trusted than other platforms. Plus, with the streaming revolution underway, there are new digital channels for reaching consumers at scale and in many cases, a new audience. 

Faça o download do relatório para saber mais sobre os seguintes temas principais:

• Consumers Have Hope for Getting Back to “Normal”: Once COVID restrictions are lifted, Americans are looking forward to taking a vacation (73%), dining out at restaurants (73%), going to in-person religious services (75%), and visiting a hair salon (74%).
• Trust and Sales Conversions Across Platforms: A televisão e o rádio continuam a deter a maior parte da confiança coletiva na publicidade. Na verdade, 60% das pessoas entre 35 e 49 anos consideram os anúncios de rádio muito ou bastante confiáveis, com a televisão não muito atrás, com 59% nessa faixa etária.
• Streaming and Branded Integrations are Growing: In the first four weeks of being available on Netflix, seasons 1/2 of Cobra Kai integrated Enterprise, the car rental company, into their storyline delivering more than 8 million impressions to viewers 21+, a key age demo for car renters.