Open any news feed or article today and you’ll likely find a piece about racial injustice. Much of the news focuses on the injustices our Black communities in the U.S. continue to combat, but there has been a parallel narrative gaining visibility: ending the racially motivated hate crimes against the Asian American Pacific Islander (AAPI) community. The onset of the pandemic and the many references to its origins in China sparked stories and public commentary blaming Chinese people and anyone who looked Asian for the lockdowns, the tense U.S.-China political relationship, America’s economic downturn and more. The issue spans well beyond rhetoric, as anti-Asian hate crimes spiked around the U.S.
As vozes asiático-americanas estão ficando mais altas e mais fortes, pedindo o fim do ódio e trazendo esperança para um futuro mais unido. A aprovação da lei contra crimes de ódio contra asiáticos, o poderoso movimento #washthehate e o crescimento exponencial das comunidades asiáticas em novos centros nos EUA são sinais da crescente influência e do poder de consumo dos asiático-americanos. Mais do que nunca, os consumidores da AAPI estão exigindo mais das marcas e das empresas. Conectar-se a esse grupo requer um nível diferente de engajamento que demonstre preocupação com a justiça social e uma compreensão da diversidade dessa comunidade.
As part of the media industry, Nielsen took an in-depth look this year at how the industry can act to stop anti-Asian hate. Media has the power to shift perception and break stereotypes, and Nielsen has uncovered opportunities to do both—through how we advertise and the way Asians are represented on screen. This report showcases the growth and power of this community along with the key opportunities for action.
