Apesar dos avanços na igualdade de gênero, as mulheres ainda estão ausentes nas telas, na publicidade e nas salas de reunião.
Across media and business, the disparity in representation for women only grows when you view the gender gap through a multicultural lens. The gap still exists despite knowing that women are more likely to carry more of the household responsibilities, homeschooling and childcare responsibilities, make the daily purchasing decisions, be less financially secure, and feel more isolated. The pandemic has only compounded the pressure women are facing today, threatening to roll back the progress we’ve made.
This year, we #choosetochallenge the gender stereotypes and messages that are shaping these cultural norms, and we are inviting everyone to do the same. Our goal is to help the media industry creative inclusive content, powered by diverse content creators not just because it matters ethically, but also because it matters to the viewers who are ultimately your consumers.
A Economia Feminina
Globally, women’s engagement in the labor market lags behind men by 23 percentage points according to the World Economic Forum. Yet, women’s spending power and influence should not be underestimated.
IT’S TIME TO BE SEEN
A representação é importante. A forma como as mulheres são retratadas na tela pode afetar a maneira como são tratadas e compreendidas, bem como a forma como se veem a si mesmas. No local de trabalho, a falta de visibilidade das mulheres em cargos de chefia significa falta de progressão na carreira, menos recursos corporativos e menor segurança financeira.
COMO CHEGAR ÀS MULHERES
Women are savvy consumers of news, information and other media across devices. During the pandemic, local news viewership increased 48% among women. They are also growing listeners of podcasts, making up 45% of all podcast consumers and over-indexing in podcasts about family, health, the arts, true crime and more. No matter what media they’re consuming, truth, transparency and real representation matter.
Learn why at Nielsen, we’re choosing to challenge >>
