Australianos idosos adotam o celular para se manterem atualizados com as notícias on-line

2020 brought plenty of changes and challenges, but it has also pushed senior Australians, over 65 years old, to quickly embrace digital options for real-time updates to stay informed about COVID-19. In fact, Australians aged 65 and older are spending 81%¹ more time consuming news online when compared to the same time last year. Keeping informed about hotspots, affected areas and support initiatives have been crucial for them to take the necessary precautions, and they have depended on online news sites to do so..

As the impacts of COVID-19 have evolved so fast, the need for real-time updates has resulted in senior Australians adopting mobile devices for convenience and regular updates. In 2020,  Australians aged 65+ more than doubled (102%) the amount of time they spend reading news content via mobile devices.

Enquanto a pandemia se desenrola, o papel das notícias localizadas tem sido cada vez mais importante para informar os australianos sobre o impacto da COVID-19 em suas comunidades. Os lockdowns, as restrições comerciais e os hotspots têm variado não apenas em nível estadual, mas também em nível comunitário. 

As Australians aged 65 and older remain vigilant and take the necessary precautions, they are spending almost twice the amount of time (88%³) engaging with local news content when compared to last year. Localised news has also played a significant role in Victoria as the state has been severely affected by the second wave of coronavirus. As this second outbreak became more serious, and the state government responded with lockdowns and restrictions, local news sites became imperative for Victorians to understand the situation in their local area and to adjust their habits and lifestyles accordingly. Throughout the months of July and August, engagement on Victorian news sites skyrocketed, with audiences spending 67%⁴ more time consuming their content when compared to the previous year.

Embora ainda estejamos aprendendo a lidar com a pandemia, e à medida que nos aproximamos do final de 2020, este foi claramente um grande ano para o consumo de conteúdo noticioso, e provavelmente continuará assim por algum tempo. As circunstâncias em constante mudança em torno da COVID-19 aceleraram o ciclo de notícias, enquanto uma nação que é profunda e pessoalmente afetada por essas notícias passa muito mais tempo consumindo-as.     

Fontes: 

1. Nielsen Digital Content Ratings, Monthly Tagged, January – October 2019 and January- October 2020, Current Events and Global News Sub-Category including all entities reporting for all periods, People 2+, Digital (C/M), Mobile and Computer, Average Total Time Spent, Text
2. Nielsen Digital Content Ratings, Monthly Tagged, January – October 2019 and January- October 2020, Current Events and Global News Sub-Category including all entities reporting for all periods, People 2+, Digital (C/M), Mobile and Computer, Average Total Time Spent, Text
3. Nielsen Digital Content Ratings, Monthly Tagged, January – October 2019 and January- October 2020, Current Events and Global News Sub-Category including all entities reporting for all periods, People 65+, Mobile and Computer, Average Total Time Spent, Text
4. Nielsen Digital Content Ratings, Monthly Total, July – August 2019 and July – August 2020, Current Events and Global News Sub-Category (Victorian brands and sub-brands) including all entities reporting for all periods, People 2+, Mobile and Computer, Average Total Time Spent, Text