Até 2028, as mulheres deterão 75% dos gastos discricionários, o que as tornará as maiores influenciadoras do mundo. No entanto, em todo o mundo, as mulheres estão arcando com mais encargos domésticos, sentem-se menos seguras financeiramente e ainda enfrentam sérias barreiras quando se trata de igualdade. À medida que a igualdade melhorar, seu poder e influência continuarão a crescer.
Nielsen recently hosted and participated in the kick-off webinar of the LEAD (Leading Executives Advancing Diversity) Network’s Diversity & Inclusion Best Practice series with Unilever to explore the challenges women face and how they are communicating and engaging to create equality. Nielsen is a proud founding partner of the LEAD network and David Kenny recently signed the LEAD Network CEO Pledge.
Nicole Corbett, Director, Global Intelligence, Nielsen, discussed research on the female consumer and our Wise Up to Women campaign along with Constantina Tribou, Vice President for Human Resources at Unilever. Watch the recording below or visit the LEAD Network site to watch this webinar and others from the organization.
