Antes da pandemia do novo coronavírus (COVID-19), trabalhar em casa ou remotamente ainda era mais um luxo na carreira do que uma necessidade. No entanto, com o início da pandemia, empresas de todo o mundo foram forçadas a se ajustar em um piscar de olhos para permanecerem viáveis. O imperativo comercial era simples: permitir o trabalho remoto, muitas vezes com um certo grau de criatividade, ou sofrer uma grande perda de produtividade, confiança e envolvimento dos funcionários - sem mencionar o potencial de queda de receita.
According to Nielsen’s Remote Workers Consumer Survey, the pandemic forced about two-thirds of Americans to begin working from home on a full-time basis. And despite the challenges and adjustments that working from home involves, such as toddlers, animals, potentially sharing tight quarters with others, respondents enjoy the convenience, still feel engaged with their roles and believe it makes it easier to strike a work-life balance. That said, Americans who are new to working from home have yet to fully settle into their routines, especially when compared with workers who worked from home or remotely before the pandemic. And as a result, they’re also still adjusting their media habits. To learn more, we spoke with Peter Katsingris, SVP of Audience Insights, who provides additional insight into the differences between the two groups of work-from-homers.
For additional insights about how consumers’ work-from-home lifestyles are changing traditional routines and behaviors, download the latest Relatório de audiência total da Nielsen.
