As brands and agencies still struggle to understand the real impact of Influencer campaigns beyond likes and shares, Nielsen’s Influencer Brand Effect is an important third-party measurement tool that helps marketers assess the effectiveness of their Influencer strategy in delivering brand KPIs.
Looking to drive relevance and a “positive energy” association amongst its Gen Z audience, the soft drink brand Lucozade Energy and agency The Fifth chose Nielsen’s Influencer Brand Effect to measure the impact of their#POSITIVECHAIN social media video series, featuring six of the UK’s top Influencers.
Os insights poderosos do estudo sobre a eficácia da campanha para identificar qual conteúdo do Influenciador ressoou mais com o público-alvo de 18 a 25 anos, juntamente com a avaliação criativa e a análise de sentimentos da solução, deram à agência e ao anunciante as ferramentas para explorar e refinar sua abordagem para futuras campanhas de marketing do Influenciador.
