A AFLW teve uma temporada agitada com duas equipes de expansão e o recente furor da mídia em torno do tratamento dos jogadores nas redes sociais. Antes da Grande Final da AFLW de 2019, neste fim de semana, a Nielsen usou o SportsLink e nossa pesquisa sobre esportes femininos para analisar o crescimento da popularidade e o apoio dos fãs às jogadoras como modelos.
Popularity & Avidity
Among women’s sport fans, AFLW has the highest avidity of all domestic female leagues. 2018 saw a slight dip in the interest for AFLW. However, interest in 2019 has soared to its highest level with 69% of AFL fans interested in the women’s competition.
AFLW is becoming increasingly familiar and an integral part of the national sporting calendar. Sixty-four percent of Australians are aware of the league and unsurprisingly these numbers increase further among fans of women’s sports – with 74% being aware of AFLW and 36% identifying as avid fans.
Verdadeiros modelos
Eighty percent of the Australian population agree that female sporting athletes can be positive role models in society, with this increasing to 90% among fans of women’s sport. Daisy Pearce and Erin Phillips are the most familiar and popular players in the league, with Phillips more familiar with avid AFLW fans and Pearce better-known among the general population.
What’s Next?
Currently, 42% of AFL fans are interested in AFLW but don’t follow one of the 10 clubs. However with four new teams entering in 2020 (including West Coast and Richmond – the AFL’s most recent premiers and two of the highest supported clubs), interest and avidity in the league will likely grow even further in 2020. With rapid on-field growth, growing fan popularity and its stars becoming increasingly prevalent in the public eye, AFLW is perfectly set to go from strength to strength.
SOBRE A NIELSEN SPORTSLINK
O SportsLink da Nielsen Sports concentra-se na compreensão dos interesses dos australianos em esportes, entretenimento, artes e cultura. Ele tem um foco especial em esportes e se aprofunda no envolvimento dos torcedores, comportamentos e recall de patrocinadores dos principais códigos profissionais da Austrália. Econômico e personalizável, o SportsLink ajuda você a entender quem está conectado ao seu esporte, a comparar com outros e a monitorar como os interesses estão mudando.
