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2025 Streaming revelado

Classificado pela Nielsen Data

Nielsen is celebrating the top streaming shows and movies of 2025 with its second annual ARTEY Awards. Named after our founder, Arthur C. Nielsen, the ARTEY Awards (Audience Rated Television Entertainment of the Year) are a testament to the stories and fan favorites that audiences couldn’t stop watching. This recognition—powered by Nielsen’s media intelligence—is reserved for the streaming titles that achieved the highest levels of viewership across the year, commemorating the content that truly defines the cultural conversation.

No ano passado, o público passou impressionantes 16,7 trilhões de minutos assistindo a streaming — o que equivale a cerca de 11,6 bilhões de dias ou 31,7 milhões de anos. Isso representa um aumento de 19% em relação a 2024, quando o público passou 14 trilhões de minutos assistindo a streaming, o equivalente a 9,7 bilhões de dias ou 26,6 milhões de anos. 

Categorias

Melhores novidades originais em streaming de 2025

Melhores serviços de streaming de 2025

Título mais assistido em streaming

Ícone do Streaming do Ano

Os melhores programas de streaming em geral em 2025

Top Overall Streaming Title & Top Acquired Series

Azulado

45.2B

minutos na Disney +

Animated Australian import Azulado is the returning champion this year, ranking as the overall most-watched streaming title of the year and most-watched acquired title. Azulado’s notably short episodes, which average just eight minutes in length, further underscore just how much the show resonates with kids (who make up more than half the audience) and families.

Segundo classificado

Anatomia de Grey

40.9B

minutos na Netflix e no Hulu

Anatomia de Grey also repeated as the runner-up for most-streamed overall, but closed the gap a bit this time around. Beyond being an evergreen favorite, new episodes help keep Grey’s in our Streaming Top 10 week after week, and while it did not take the overall crown, it was the top streaming title among women 18-49.

As melhores novas séries originais em streaming de 2025

Melhor nova série dramática original

O Pitt

11.4B

minutos na HBO Max

O Pitt may be the dark horse of this year’s ARTEY Awards. The HBO Max original hovered just outside the Top 10 before finally breaking in five times consecutively toward the end of its first season’s 15-episode run. O Pitt is also one of just a handful of shows exclusive to HBO Max that doesn’t also air on HBO’s linear network. With over 11 billion viewing minutes and an Emmy win in 2025, it’s clear that critics and viewers alike have embraced the gritty medical drama.

Segundo classificado

A Residência

9.5B

minutos na Netflix

Following its mid-March premiere on Netflix, A Residência charted in the Streaming Top 10 for six consecutive weeks and ultimately totaled over 9 billion viewing minutes on the year. The eccentric detective trope seems to be having a moment in the TV world as well: you have Rian Johnson’s Knives Out film series on Netflix, Poker Face on Peacock (also from Johnson), and High Potential e Will Trent on ABC. It’s no surprise that the lead character in The Residence, Cordelia Cupp, played by Uzo Aduba, also falls into that category.

Título com mais binged

Para essa categoria, examinamos títulos de streaming com bibliotecas extensas (mais de 50 episódios) e limitamos os cálculos aos espectadores que passaram pelo menos um episódio do programa (20 minutos ou mais). Embora os programas de meia hora tendam a ser mais fáceis de serem assistidos, o nível de dedicação do público em assistir aos programas em geral foi surpreendente.

Gunsmoke

241

episódios por espectador em

Paramount+, Pluto e Peacock

Last year, Gunsmoke competed for our Legacy Award, coming in just behind Little House on the Prairie. This year, it solidified itself as a streaming staple, more than doubling its total minutes from 10.2 billion in 2024 to 22.5 billion in 2025. This year it’s been crowned the most-binged streaming title of the year, averaging a whopping 241 episodes per viewer out of the 404 total episodes available to stream. A big contributor to its growth story is accessibility, as its availability on ad-supported platforms like Pluto enabled fans of the show to stream for free. Unsurprisingly for a show that premiered in 1955, Gunsmoke’s audience tends to skew older. It is also a favorite among Black viewers, who contributed 29% of watch-time across the year.  

Segundo classificado

Pai Americano!

143

episódios por espectador no Hulu

Adult animation is another very popular genre in streaming, and Pai Americano! finds itself in the same position it was last year: runner-up in the Most-Binged category. While it didn’t reach the same minute total as fellow Fuzzy Door production Homem da Família, it seems viewers who watched at least one episode of Pai Americano! also tended to watch a lot more. That being said, both adult animation series were among the top five most-streamed shows by adults 18-34 in 2025.

Ícone do Streaming do Ano

Seth MacFarlane é o primeiro Ícone do Streaming do Ano da Nielsen. Esta é a primeira vez que a Nielsen concede esta honra específica, destinada a reconhecer um criador, ator, produtor ou escritor cuja vasta obra gera uma audiência significativa e sustentada em todas as plataformas.

Seth MacFarlane

O prêmio ARTEY para Ícone do Ano em Streaming foi entregue a Seth MacFarlane. Essa honraria específica reconhece um criador, ator, produtor ou roteirista cuja vasta obra gera audiência significativa e sustentada em todas as plataformas. Como uma força prolífica no entretenimento, MacFarlane foi selecionado como o primeiro ganhador do prêmio por sua capacidade comprovada de envolver o público. Somente em 2025, o catálogo de séries de TV e filmes de MacFarlane gerou mais de 60 bilhões de minutos de visualização em plataformas de streaming, um número equivalente a cerca de 116.000 anos de tempo gasto em streaming.

Os 10 melhores programas e filmes para streaming em 2025

Os melhores programas de streaming em geral em 2025

Fonte: Nielsen Streaming Content Ratings (Amazon Prime Video, Apple TV, Disney+, HBO Max, Hulu, Netflix, Paramount+, Peacock, Starz, Pluto TV). Nielsen National TV Panel (USA). Viewing on television.
NOTE: Streaming platforms featured in Nielsen’s Streaming Top 10 are limited to distributors with program-level data in Nielsen reporting systems. However, viewing totals are inclusive of streaming viewership to all platforms beyond the listed distributors.
Time Period: 12/30/24 – 12/28/25.
Kids Movies = Features with a kids 2-11 audience composition of 30% or greater.
General Audience Movies = Features with a kids 2-11 audience under 30%.