Responsabilidade da cadeia de suprimentos
Nosso compromisso
O compromisso da Nielsen com a boa cidadania corporativa e a sustentabilidade se estende à nossa cadeia de suprimentos, gerenciando os impactos ambientais, sociais, de governança (ESG) e éticos de nossas compras. Sabemos que nossos gastos são uma força de mercado poderosa, e é por isso que trabalhamos para gerenciá-los de forma responsável e sustentável.
As a global company, we have a unique and powerful platform to impact our world for the better. Like the immense purchasing power of individual consumers, we know that our institutional spend of over $2 billion can be a demand signal in the marketplace. We intentionally leverage our spend to drive our business performance and to help:

Integridade e transparência
Melhorar a integridade e a transparência das cadeias de suprimentos em nível global

Condições de trabalho
Criar condições de trabalho mais justas e humanas em fábricas no exterior

Empresas da comunidade
Apoiar empresas locais e de propriedade diversificada em nossas comunidades

Recursos
Aliviar a carga sobre os recursos de nosso planeta

Desafios comerciais
Trazer opções inovadoras de produtos para o mercado que possam solucionar desafios comerciais e, ao mesmo tempo, enfrentar desafios sociais e ambientais
Compreensão dos impactos de nossa cadeia de suprimentos
Managing our supply chain’s ESG impacts begins with an understanding of the effects, both positive and negative, of our purchasing. In 2016, the first year of our program, we conducted a supply chain sustainability analysis to identify and uncover major sustainability risks and opportunities in our supply chain and to create strategies that address them. As a result, we understand our major supply chain impacts to be as follows, and we are addressing them accordingly within our own function and across functions at Nielsen.

Impacto ambiental
Impacto do uso de energia/emissões de gases de efeito estufa nos segmentos de tecnologia e viagens da nossa cadeia de suprimentos.

Governança/impacto ético
Riscos de privacidade e segurança de dados com o segmento de publicidade e pesquisa de mercado de nossa cadeia de suprimentos.
Diminuição dos impactos negativos
Os segmentos de nossa cadeia de suprimentos podem representar riscos específicos para nossos padrões sociais e éticos devido ao seu setor e localização geográfica.
Human Rights in Nielsen’s Supply Chain – The greatest human rights risk in the Nielsen supply chain is with our contract electronics manufacturers. Through our social compliance program, we work with the Tier 1 and Tier 2 suppliers in this area to assess and engage them on their human rights practices, particularly trafficking and modern slavery. Our UK Modern Slavery statement describes our efforts to mitigate the risk of modern slavery and forced labor in our supply chain.
Conflict Minerals – Nielsen is exposed to issues relating to the extraction and use of conflict minerals which may be used to finance militia operations or as a means to utilize forced labor. These minerals—Tin, Tantalum, Tungsten, and Gold or 3TG—are common components in electronics manufacture, and as such, Nielsen is exposed to the risk of sourcing conflict minerals. To mitigate this risk, Nielsen is a member of the Responsible Minerals Initiative, the primary multi-stakeholder collaboration addressing ethical raw mineral sourcing. We also conduct due diligence and publicly report on the smelters in our supply chain in our Conflict Minerals disclosure according to the Dodd-Frank Act of 2010.
Aumento dos impactos positivos
Como uma organização de serviços profissionais, os gastos indiretos são responsáveis pela maior parte dos impactos em nossa cadeia de suprimentos. Identificamos várias maneiras de aumentar os impactos positivos desse gasto.
Parcerias comerciais – Our Parcerias comerciais initiatives connect us with a variety of businesses that are the driving economic forces of the future.
Environmentally Preferable Purchasing – Wherever possible, our global Sourcing organization identifies options at the product/service level to reduce greenhouse gas emissions, conserve natural resources, and reduce waste. Learn more about our policy.
Impact Sourcing – Nielsen is a founding member of the Global Impact Sourcing Coalition, a coalition of multinational corporations and suppliers committed to employing corporate procurement as an innovative means to address global poverty and economic inclusion.
Multi-stakeholder Collaborations – To create industry change and impact beyond our own supply chain, we’ve joined our efforts and our purchasing power with like-minded corporate peers as described further below.
Education and Awareness-Raising – We understand that the cumulative purchasing decisions of institutional buyers make change happen and that training and resources enable and empower those decisions. Nielsen provides education and awareness-raising efforts internally and externally to increase the awareness and practice of sustainable purchasing. We also have institutional links with DePaul University and the Illinois Institute of Technology for project-based, graduate-level internships to develop future supply chain sustainability professionals.
Nossa abordagem
Nossa abordagem é simples: Gerenciamos nossa cadeia de suprimentos e nossas decisões de compra para aumentar nossos impactos ambientais, sociais e de governança/éticos positivos e, ao mesmo tempo, diminuir nossos impactos negativos.
Políticas e processos de negócios
Nossos processos de aquisição e contratação incluem critérios ESG. Exigimos que os fornecedores demonstrem compromissos semelhantes, fornecendo informações em nível de empresa relacionadas à sustentabilidade durante todo o período em que estiverem prestando serviços à Nielsen.
Procurement practices – We specifically solicit sustainability information during supplier registration and the RFP process; this information is included as selection criteria along with our other requirements for quality, delivery, service and cost. Additionally, we use a formal, principle-based Environmentally Preferable Purchasing Policy to guide purchasing decisions at the product/service level.
Contractual requirements – Since January 2015, our standard contract terms obligate suppliers to abide by the Nielsen Supplier Code of Conduct. In 2016, we updated our Supplier Code based on a widely used industry standard, the Responsible Business Alliance. The code addresses the following areas: Labor (specifically Human Rights), Health and Safety, Environmental Management, Ethics, and Management Systems.
Envolvimento do fornecedor
Nós nos envolvemos com nossos principais fornecedores várias vezes ao ano com foco em questões de ESG.
Measurement and Disclosure – Once a key supplier enters our supply chain, we require a standardized supplier assessment on ESG performance (provided by a third party) which benchmarks our suppliers according to their industry, size and country/countries of operation, along with ESG updates during regular business reviews. The assessments and regular business reviews serve as catalysts for meaningful supplier engagement.
Continuous Improvement – Through meaningful supplier engagement, we ensure visibility into ESG risks and opportunities and drive higher standards. Our sourcing managers engage with our suppliers with the goal of quantitatively improving sustainability performance at both the supplier and product/service level.
Capacity Building – We’ve developed a Supplier Toolkit as a resource for our suppliers to improve their sustainability performance. The Supplier Toolkit includes guidance for developing social, ethical, and environmental policies, practices and reporting. Additionally, the toolkit includes a comprehensive list of 150 performance indicators that suppliers can use to track ESG performance.
Colaborações de múltiplas partes interessadas
We understand the challenges faced in responsible sourcing are far-reaching and best addressed in multi-stakeholder collaborations with other corporations and brands, non-profit organizations and academia, the investor community and suppliers.
In 2016, we joined the following leadership organizations in sustainable purchasing: the Sustainable Purchasing Leadership Council; the Responsible Business Alliance; the Global Impact Sourcing Coalition; the Responsible Minerals Initiative; and the Technical Advisory Group/Mirror Committee to the ISO 20400 Sustainable Procurement Standard. Through these associations, Nielsen is not just aligning with global best practices, but helping shape them.
For more in-depth information about our program, please see our Supply Chain Sustainability 2019 Report. If you are a supplier and want to help us do good in the world, submit your information on the Nielsen supplier registration page.

