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14A, East Ocean Centre (Phase II),
618 Yanan East Road, Huang Pu District,
Shanghai 200021

+86 21 5395 5858

Nielsen in Chinese mainland

Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in Chinese mainland. Learn more about our local offerings.

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Medição do público

Planejamento de mídia

Otimização de marketing

Metadados de conteúdo

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Explore the latest insights for Chinese mainland

Webinar
Virtual Panel Discussion: Reach, resonance, results

Discover how top marketers connect every campaign touchpoint by using unified measurement to unlock the full…

Desempenho de marketing
2mins read
Perspective
Unlocking the potential of radio in marketing mix models

In today’s complex media landscape, marketers are constantly seeking ways to optimize their media…

Mídia
3mins read
Artigos
What’s next for women’s sports: Fueling growth by proving value

To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights…

Esportes e jogos
7mins read

Discover the latest news from Nielsen in Chinese mainland

Aussies’ love of travel sees 12% surge in ad investment according to Nielsen

Australians’ love of travel drove a 12% surge in ad spend in 2025, with airlines, cruises and tourism bodies…

Read more: Aussies’ love of travel sees 12% surge in ad investment according to Nielsen
New Nielsen Rural Survey highlights shifting demographics and media habits of New Zealand’s agricultural workforce

Nielsen’s latest Rural Survey reveals the ageing profile and hybrid media habits of New Zealand’s…

Read more: New Nielsen Rural Survey highlights shifting demographics and media habits of New Zealand’s agricultural workforce
Latest Nielsen data shows big surge in ad spend by finance brands

Latest Nielsen data reveals Australia’s financial brands boosted ad spend by 16% to $696M, driven by digital…

Read more: Latest Nielsen data shows big surge in ad spend by finance brands

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Em um mundo em constante mudança, estamos aqui para ajudá-lo a ficar à frente do que está por vir com as ferramentas para medir, conectar-se e envolver seu público.