Insights | 20-11-2025
Dlaczego strategia ma większe znaczenie niż narzędzia pomiaru w marketingu?
Odblokuj trwały zwrot z inwestycji. Dowiedz się, w jaki sposób dostosowanie strategii pomiarowej do głównych celów biznesowych jest kluczem do...
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Insights | 09-10-2025
Marketing ROI Blueprint 2025
Explore our blueprint for elevating your marketing ROI, aligning strategy with measurable impact, and making…
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Insights | 21-08-2025
Virtual Panel Discussion: Reach, resonance, results
Discover how top marketers connect every campaign touchpoint by using unified measurement to unlock the full…
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Insights | 23-07-2025
Next episode: Nielsen & Spotify
Spotify tapped Nielsen expertise to better understand the growing importance of podcasts and Brazilian podcast…
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Insights | 16-06-2025
Webinar: Brand vs. performance marketing
Explore how two brands are striking the balance between brand-building activities and performance-driven…
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Insights | 20-05-2025
The full-funnel advantage: Balancing short-term goals with long-term impact
Balance your short and long term brand performance goals with a full-funnel marketing strategy. Industry peers…
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Insights | 11-03-2025
The ROI of AI
“The Nielsen research rigorously validated the significant impact of Google AI-powered solutions across both…
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Insights | 02-12-2024
Beyond Disability: Inclusive Marketing in an Intersectional World
As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media…
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Insights | 21-08-2024
Webinar: Outcomes, not output: Measuring impact across the full marketing funnel
Uncover how marketers from EMEA and APAC are identifying, measuring and optimizing ROI through the entire…
