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Segmentacja odbiorcรณw
Hone in on the segments that matter most. Build, plan, activate and measure your audience segments across platforms and devices.
Understand who your customers are, what they buy, and the media they consume with access to proprietary datasets for your cross-channel audience targeting.
Marketing CloudStreamline your marketing process by profiling and activating audiences across digital platforms with the enriched data sets of Nielsen Marketing Cloud.
NCSolutionsMaximize CPG advertising effectiveness with data to better segment, optimize and enable sales-based outcomes.
Market Intelligence
Gain deep insights into the broader media advertising landscape and discover how to differentiate your brand’s strategy from competitors.
Consumer insights
Understand your customers; what they think, how they spend their time, shopping patterns, media behaviors, and more.
Planowanie scenariuszy
Determine the best allocation for your marketing budget by testing the outcome of every possible advertising scenario.
Understand the consumer’s path to purchase and align your campaign objectives with the optimal combination of marketing touchpoints.
Media ImpactMaximize your media impact with Nielsen’s cross media planning platform. Simulate campaigns, optimize spend, and drive results with real-time audience insights.
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