Disney odnotowuje największy wzrost na wielu platformach dzięki piłce nożnej i Frosty'emu.
TBS i TNT odnotowały wzrost o ponad 20% dzięki transmisjom meczów futbolu uniwersyteckiego i filmom świątecznym.
Amazon wzrósł o 12%, a Netflix o 10% dzięki NFL i oryginalnym produkcjom.
Hallmark Channel zajmuje pięć pierwszych miejsc w rankingu filmów telewizyjnych w grudniu
NEW YORK - January 27, 2026 – Nielsen’s December 2025 Media Distributor Gauge highlights lifts for distributors airing key sports events and movies, both of which drove record-breaking viewership during the peak holiday season. Disney, Warner Bros. Discovery, Hallmark, Netflix and Amazon all saw notable gains for the month.
Disney captured the highest multiplatform increase and maintained the No.2 position, up 4% in overall viewing to add 0.2 share points for a total share of 10.7%. This growth was fueled by ESPN, which recorded a 30% viewership increase driven by Monday Night Football, the expanded College Football Playoffs schedule, and College Gameday. Simultaneously, Freeform successfully doubled its November viewing, driven by its robust programming of holiday films like Rudolph The Red-Nosed Reindeer oraz Frosty The Snowman.
Warner Bros. Discovery also benefitted from success with its cable networks, with TBS and TNT up 23% and 24%, respectively. These gains were driven by College Football playoff coverage and holiday movie viewership, with Opowieść wigilijna leading the way for TBS. HBO Max also saw a 10% viewing increase, primarily driven by original series It: Welcome To Derry, alongside the continued popularity of The Big Bang Theory oraz Przyjaciele.
Leading the holiday movie genre’s success was The Hallmark Channel, which maintained strong momentum from November and secured the top 5 movie telecasts across cable distributors (in order): She’s Making A List, Single On The 25th, A Suite Holiday Romance, A Make Or Break Holiday oraz Oy To The World.
As reported in Nielsen’s Wskaźnik December report, Christmas Day marked the most-streamed day ever with 55.1 billion viewing minutes. The record for Christmas Day was led by NFL coverage on Netflix and Prime Video, with both platforms achieving platform-best record shares in December. Netflix’s coverage of the NFL Christmas Day doubleheader, coupled with the success from the most-streamed original series ever: Stranger Things, propelled Netflix into the third position with a 10% monthly viewing increase. The tandem success gave Netflix an additional 0.7 share points for a record total share of 9.0%.
Two other distributors achieved platform-best shares in December: Amazon with a 4.3% total share and The Roku Channel with a 3.0% total share. Amazon notched a 12% viewing increase in December attributable to Thursday Night Football coverage, a record-setting Christmas Day NFL game and the new season of Opad radioaktywny. Notably, The Roku Channel has exhibited consistent growth, the platform is up 45% since last December and up 190% compared to December 2023.
W tym miesiącu spadły wpływy z reklam telewizyjnych w porównaniu z listopadem, a wszystkie główne stacje odnotowały spadki. Spadek ten wynika głównie z mniejszej liczby prestiżowych wydarzeń sportowych, w tym braku meczów NFL w Święto Dziękczynienia, zmniejszonej liczby transmisji meczów futbolu uniwersyteckiego oraz braku meczów World Series. Stacje informacyjne telewizji kablowej również odnotowały spadki w tym miesiącu.
Okres grudzień 2025 obejmował cztery tygodnie, od 01.12.2025 do 28.12.2025. Raporty Nielsen są sporządzane zgodnie z kalendarzem emisji, a tygodniowe okresy rozpoczynają się w poniedziałek.
Informacje o The Gauge™
The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Wskaźnik dystrybutora mediów, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
O firmie Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook oraz Instagram).
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