Warner Bros. Discovery doda kluczowe funkcje Big Data i Advanced Audience od Nielsen
Big Data + panel Nielsena używany jako waluta w transakcjach sprzedaży reklam Warner Bros. Discovery
New York – September 11, 2025 – Warner Bros. Discovery oraz Nielsen, a global leader in audience measurement, data and analytics, have signed a new, long-term, multi-year deal, effective immediately. The pact covers measurement for all Warner Bros. Discovery platforms across linear and streaming.
W ramach nowej umowy Warner Bros. Discovery rozszerzy swoje partnerstwo z Nielsenem, podejmując w 2026 roku nowe usługi, które będą korzystać z zaawansowanych możliwości Nielsena. Warner Bros. Discovery będzie nadal korzystać z Big Data + Panel Nielsena jako waluty dla tego Upfront i nie tylko.
"Jak pokazują nasze wiodące w branży raporty, Warner Bros. Discovery jest jedną z najlepszych firm medialnych na świecie, konsekwentnie dostarczającą fanom hity na każdej platformie" - powiedział Karthik Rao, dyrektor generalny Nielsen. "Nielsen jest jedyną firmą, która może dostarczać pomiary dla każdego sposobu, w jaki fani oglądają ich programy, na wszystkich platformach. Od transmisji strumieniowej do linearnej, od transmisji na żywo do transmisji na żądanie, dajemy Warner Bros. Discovery dane, których potrzebują, aby rozwijać swoją działalność. Cieszymy się, że możemy rozszerzyć naszą współpracę, aby dostarczać dokładne dane dla Warner Bros. Discovery i naszych wspólnych klientów reklamowych".
“At WBD, our priority is to provide clients the most reliable tools and actionable insights to better reach their audiences and maximize their campaigns’ effectiveness,” said David Porter, Head of Ad Sales Data, Insights, and Research at Warner Bros. Discovery. “As the industry continues to accelerate currency innovation and optionality across the marketplace, Nielsen’s robust measurement capabilities will deliver our partners smarter data and solutions to better capture performance and viewership across all screens, further optimizing the impact of their ad spend and inventory.”
The deal comes on the heels of a number of Nielsen innovations. In January 2025, Nielsen was accredited for Big Data + Panel measurement, following its November 2024 announcement of its accreditation for a first-party live streaming solution. Big Data + Panel is being used as currency for Upfront transactions for the first time this year. And Nielsen continues to be the premier source of streaming TV measurement.
Informacje o sprzedaży reklam Warner Bros. Discovery US
Warner Bros. Discovery US Advertising Sales (WBDAS) represents the most complete and differentiated collection of brands in North America, including Max, HBO, TNT, Discovery, TLC, Food Network, CNN, HGTV, DC, Adult Swim, and Warner Bros. Leveraging industry-leading IP across scripted, unscripted, news, movies, sports, and more, WBDAS offers advertisers unparalleled access to key demographics and high-engagement environments across every network and platform at the company. With a dynamic suite of platform and distribution channels, WBDAS creates curated and innovative partnerships for brands across streaming, digital, and linear to unlock the full potential of the OneWBD ecosystem. Data-driven insights and cutting-edge technologies enable WBDAS to deliver innovative, cross-platform advertising solutions, helping advertisers authentically connect with valuable audiences. WBDAS is part of WBD’s Revenue and Strategy Division.
To learn how Warner Bros. Discovery US Advertising Sales elevates brand storytelling, please visit here.
O firmie Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook oraz Instagram).
Kontakty
Jake Urbanski
Nielsen Communications
Jake.Urbanski@Nielsen.com
Cara Brugnoli
Warner Bros. Discovery
Cara.Brugnoli@wbd.com
Carole Robinson
Nielsen Communications
Carole.Robinson@nielsen.com
