Sylwester, Złote Globy i dramaty scenariuszowe również podnoszą oglądalność transmisji.
Netflix osiągnął nowy rekord platformy dzięki 9 miliardom minut oglądania "Squid Game".
11 stycznia to 47 miliardów minut streamingu dziennie, do czego przyczynił się ekskluzywny mecz NFL Wild Card w Prime Video.
NEW YORK - February 18, 2025 – Nielsen’s January 2025 report of The Gauge™ revealed that TV viewing in January was up 5% compared with an already robust December, driven largely by current events and seasonal factors. Football again played a significant role in January’s monthly viewing uptick, with games across the NFL and NCAA drawing big audiences and contributing to share increases for both broadcast (+0.1pt., 22.5%) and cable (+0.6pt., 24.4%).
Mecz NFL AFC Championship na CBS przyciągnął największą widownię w tym miesiącu z 57,4 mln widzów w niedzielę 26 stycznia, a następnie mecz NFC Championship, który przyciągnął 44,2 mln widzów na FOX tego samego dnia. Relacje z rozgrywek College Football Playoffs na ESPN, a także z innych rozgrywek, pomogły zwiększyć oglądalność sportów kablowych w styczniu o 42%. Co więcej, siedem meczów CFP uwzględnionych w styczniowym raporcie (cztery ćwierćfinały, dwa półfinały i mistrzostwa kraju) stanowiło siedem najlepszych transmisji kablowych w tym miesiącu, na czele z 22,1 miliona widzów, którzy oglądali National Championship Game 20 stycznia.
January also highlighted how consumers’ viewing habits have evolved to become more flexible when seeking out preferred content across various distribution platforms. Prime Video exclusively streamed the NFL Wild Card playoff game between the Pittsburgh Steelers and the Baltimore Ravens on January 11, which in turn helped drive the second-highest day of streaming on record. Behind the current all-time high of 51.2 billion streaming minutes set on Christmas Day 2024, January 11, 2025 produced over 47 billion streaming minutes in total.
Outside of sports events, traditional television drew audiences by other means as well. Overall broadcast viewing was up 5.1% in January, benefiting from increases to drama series (+15%) and news (+18%). The top non-sports broadcast telecasts in January were an eclectic mix led by ABC’s New Year’s Rockin’ Eve with 17.9 million viewers, followed by the post-AFC Championship premier of Watson on CBS with 10.8 million, and the Golden Globe Awards on CBS with 9.7 million. Meanwhile, cable viewing exhibited a 7% monthly increase, and, in addition to the 42% lift in sports viewership, cable also benefited from a 26% increase in news viewing. FOX News Channel dominated non-sports telecasts this month, led by its Inauguration Day coverage.
Z perspektywy streamingu, oglądalność streamingu w styczniu wzrosła o 3% w porównaniu z grudniem, a kategoria ta stanowiła największy udział w telewizji z 42,6%. W ujęciu rok do roku wykorzystanie streamingu wzrosło o 21% w porównaniu ze styczniem 2024 r., a kategoria zyskała 6,6% udziału w oglądaniu telewizji.
Godne uwagi wśród platform streamingowych:
- Netflix followed a robust December with an even stronger January, as viewership rose 7% to lead the streamer to a new platform record of 8.6% of TV. Netflix’s big month was due in large part to Squid Game, which generated 9 billion viewing minutes as January’s top streaming title.
- Kanał Roku również przedłużył swoją passę wzrostu i zanotował czwarty z rzędu miesiąc najlepszych osiągnięć platformy, zwiększając oglądalność o 9% w styczniu, osiągając 2,1% udziału w telewizji.
- As indicated in the December 2024 Gauge report, this marks the first month that Disney’s streaming entities (Disney+, Hulu and ESPN+) are consolidated into a single share. “Disney Streaming” began the year with a 4.7% share of TV. Bluey, which received Nielsen’s first ARTEY Award for top streaming title in 2024, was January’s second most-streamed program with 4.7 billion viewing minutes accumulated on Disney+.
- The Paramount+ original series Landman rounded out the top three streaming titles in January with 4.4 billion viewing minutes, and helped the streamer tie its platform best share with 1.4% of TV.
Note: Disney+, Hulu and ESPN+ viewing have been aggregated into a single total represented as “Disney Streaming” beginning with the January 2025 Gauge report. This change is due to Disney making Hulu and ESPN+ content available within the Disney+ app for certain subscribers, which could affect crediting between Disney’s streaming properties as it relates to The Gauge.
Daty interwałów w styczniu 2025 r. obejmowały okres od 30.12.2024 r. do 26.01.2025 r. Raportowanie Nielsena odbywa się zgodnie z kalendarzem transmisji z tygodniami pomiarowymi trwającymi od poniedziałku do niedzieli.
Informacje o The Gauge™
The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Wskaźnik dystrybutora mediów, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
O firmie Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook oraz Instagram).
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