Po raz pierwszy reklamodawcy i agencje mogą bezpośrednio porównywać wyniki kampanii w ReachTV z innymi wydawcami na różnych ekranach, za pośrednictwem Nielsen ONE Ads
NEW YORK – April 14, 2025 – ReachTV, the home of live sports and TV for 50+ Million travelers a month, and Nielsen, a global leader in audience measurement, data, and analytics, are teaming up to enable a cross-media view of ad performance across 90+ airports in the U.S. With the new integration, advertisers and agencies can compare ad performance on ReachTV across screens, and understand ReachTV’s unique contribution for live sports programming. ReachTV will also integrate Nielsen Media Impact, so buyers can build more effective media plans, connect with the right audience, and improve return on media investment.
Capturing traveler audience engagement across platforms like ReachTV is critical to understand what audiences are watching wherever they are. Nielsen is uniquely positioned to deliver cross-media measurement via Nielsen ONE, providing the industry with the most comprehensive, trusted insights on audience reach.
“ReachTV offers a very unique and desirable audience for brands, reaching people on the move among our 2400+ gates and 750+ venues in airports and 500M+ mobile/connected devices. As consumers watch live sports and original content throughout the airport journey – from a restaurant, to the gate, to the in-flight experience via wifi, Nielsen is capturing our ‘on the move’ audience to be discoverable as digital monetizable inventory, through an innovative integration between our services. This first to market service empowers advertisers to understand our audience, leverage cross-media engagement, and maximize media investment through effective planning and share shift analysis,” said Paul Krasinski, Chief Strategy Officer of ReachTV.
"W ewoluującym cyfrowym krajobrazie, w którym jest więcej opcji niż kiedykolwiek, reklamodawcy muszą być w stanie szybko odkrywać, oceniać, planować i skutecznie realizować spersonalizowane interakcje z konsumentami. Integracja ReachTV z Nielsen ONE Ads odblokowuje znaczący element układanki konsumenckiej, zapewniając bardzo potrzebną przejrzystość widowni konsumentów podróżujących, a ostatecznie pomagając reklamodawcom w podejmowaniu najbardziej świadomych decyzji podczas planowania i mierzenia ich kampanii między platformami i wydawcami" - powiedział Amilcar Perez, Chief Revenue Officer w Nielsen.
Nielsen nieustannie wprowadza innowacje, aby mierzyć konsumentów wszędzie tam, gdzie oglądają treści i reklamy. Pomiary Nielsena opierają się na danych na poziomie osoby z paneli i są wspierane przez największą w branży bazę danych big data i najszerszy zasięg w kanałach cyfrowych, linearnych, streamingowych i CTV.
O ReachTV
ReachTV is a free ad-supported streaming television network with more than 50 million viewers per month. The network is distributed in 750 venues, serving 2,400 airport gates, and 500,000 hotel rooms across North America. ReachTV brings together tech, data and storytelling to offer viewers a new connected media experience with shopability, featuring a rich library of live sports, and premium original content. ReachTV’s current content partners include the NFL, the NBA & WNBA, TikTok, LIV Golf, ACC Football, ACC Men’s & Women Basketball, Variety, Hollywood Reporter, Business Traveler, Billboard, Nexstar Media’s CW Network, Stage Access, Drone Racing League, the Harlem Globetrotters, Brinx.TV, and more.
O firmie Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook oraz Instagram).
Press Contacts:
ReachTV
Sean Grabin
sean@rmg-pr.com
Nielsen
Sarah Muratore
sarah.muratore@nielsen.com
