72,4% ogรณlnej oglฤ dalnoลci telewizji w pierwszym kwartale 2025 r. stanowiฤ treลci zawierajฤ ce reklamy.
Krytyczne dane odblokowane dziฤki aktualizacjom ocen platformy streamingowej, opartych na wiodฤ cej w branลผy technologii Nielsena: Streaming Meter
NEW YORK โ May 1, 2025 โ Nielsen, a global leader in audience measurement, data and analytics, has launched The Ad Supported Gaugeโa new extension of The Gaugeโข. The new quarterly report provides the most comprehensive look at the portion of television that delivers advertising across broadcast, cable and streaming. With these new insights, advertisers and agencies will have an essential view of opportunities to connect with consumers across ad-supported platforms ahead of the 2025 TV Upfronts.
W pierwszym kwartale 2025 r. 72,4% oglฤ dania telewizji odbywaลo siฤ na platformach z reklamami, w porรณwnaniu do 27,6% w przypadku platform bez reklam. "Tradycyjna telewizja" (kablowa i nadawcza) jest powiฤ zana na poziomie okoลo 29%, co stanowi 58% caลkowitej telewizji obsลugiwanej przez reklamy.
“Every day our clients use our data to make informed decisions about their business. As we head into the Upfront, this ad supported layer to our industry defining Gauge report provides deeper levels of analysis to help guide advertising strategies,โ said Karthik Rao, CEO of Nielsen.
Nowe spostrzeลผenia sฤ moลผliwe dziฤki ulepszeniom Nielsen Streaming Platform Ratings wykorzystujฤ cym Streaming Meter, ktรณry jest dostฤpny dla klientรณw, ktรณrzy subskrybujฤ . Ad Supported Gauge zapewnia kwartalny wglฤ d w krajobraz, a kolejna edycja bฤdzie dostฤpna przed jesiennym sezonem telewizyjnym.
O firmie Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiencesโnow and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook oraz Instagram).
Press Contact
Sarah Muratore sarah.muratore@nielsen.com
