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The Gauge™: Mexico February 2024

3 minute read | March 2024

In February, audiences in Mexico dedicated a smaller portion of their overall TV viewing time to streaming services compared to the previous month, as streaming accounted for 22.5% of TV this month. There was a shift in the top platforms this month, as YouTube and HBO Max increased 0.3 and 0.2 share points, respectively, and VIX made its first appearance in the Gauge for Mexico this month, accounting for 0.6% of TV usage.

Three Cities Broadband HH

Disclaimer: YUMI TV, Streaming Meter Lab Panel Ratings Database – 200 Broadband HH from AMCM, Guadalajara and Monterrey. Screen: TV. Target: People 4+. Universe People 4+: 23,029,597. Period: Month: February 2024. Fringe: Total Day – 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.

Methodology & Faq

This snapshot offers a monthly macro-analysis of how streaming-capable consumers access content through the main television distribution platforms, including over-the-air (Broadcast), streaming, restricted TV (Pay TV) and other sources (Others). The graph itself shows the viewing share by category and includes a breakdown of the top individual streaming distributors. 

What is included in “Broadcast”?

What is included in “Pay TV”?

What is included in “Streaming”?

What is included in “Others”?