Kanały FAST prowadzą do wzrostu dla FOX i Roku
NEW YORK - June 25, 2024 – Last month Nielsen introduced Wskaźnik dystrybutora mediów, a cross-platform view of total TV consumption aggregated by parent media company. The new insight removes the siloes of traditional television versus streaming, and puts all content distributors on a level playing field to allow for additional perspective of TV viewing today. In the May 2024 report of The Media Distributor Gauge, FOX jumped from a 6.1% share of total television viewing in April to 6.4% in May, demonstrating the largest increase in share among reported national media companies this month. FOX’s growth was amplified by a nearly 5% monthly viewing increase from its affiliate FAST provider Tubi TV (which also accounted for a platform-best 1.8% of total TV usage), and a 1.6% monthly increase from FOX News Channel. Disney retained the largest share of TV viewing among all distributors with 11.4% this month.
Wśród pozostałych 13 firm medialnych ujętych w rankingu The Media Distributor Gauge, 1,3% miesięczny wzrost oglądalności The Roku Channel doprowadził dostawcę FAST do najlepszego na platformie 1,5% udziału w telewizji i awansu na 10. miejsce w klasyfikacji ogólnej - jedynej firmy, która wspięła się w rankingu w tym miesiącu. YouTube i NBCUniversal również dodały po 0,1 punktu udziału w maju, odpowiadając odpowiednio za 9,7% i 9,0% całkowitej oglądalności telewizji.
As covered in the May 2024 report of The Gauge, time spent watching TV in May was down slightly compared with April, which led the majority of media companies to either remain flat from a share perspective (Paramount, Warner/Discovery, Netflix, Scripps, Weigel), or to give up 0.1 share point (Disney, Amazon, A&E, Hallmark, AMC).
W nowym majowym raporcie wprowadzono kilka aktualizacji wskaźnika dystrybutorów mediów, po pierwszym raporcie za kwiecień. Niektóre podmioty zostały dodane i zmapowane do odpowiedniego dystrybutora, w szczególności NBA-TV i Hogar de HGTV zostały zmapowane do Warner/Discovery, a Twitch został zmapowany do Amazon. Dodanie tych podmiotów do odpowiednich dystrybutorów nie zmieniłoby udziału ani rankingu Warner/Discovery lub Amazon w kwietniu, ale wpłynęło na każdego dystrybutora o 0,1 punktu udziału w maju.
Przedział pomiarowy dla maja 2024 r. wynosił od 29.04.24 do 26.05.24.
Informacje o The Gauge™
The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen. It was expanded in the April 2024 report to include The Media Distributor Gauge, which reflects total viewing by media distributor across these categories. Underpinned by Nielsen’s National TV measurement and Streaming Platform Ratings services, in addition to complimentary insights from its Streaming Content Ratings service, The Gauge provides the industry with a holistic look at the various content audiences are watching. The latest edition of The Gauge is always available at nielsen.com/thegauge.
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Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter/X, LinkedIn, Facebook oraz Instagram).
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Lauren Pabst
lauren.pabst@nielsen.com
