LiveRamp’s RampID technology supports data integration and granular insights for publishers and buyers
NEW YORK – June 13, 2024 – Nielsen, a global leader in audience measurement, data and analytics, today announced that LiveRamp, a leading global data collaboration platform, is now interoperable with Nielsen to power Big Data + Panel advanced audience planning and measurement in Nielsen ONE.
Umowa płynnie łączy własne i zewnętrzne źródła danych z Nielsen za pośrednictwem LiveRamp, co umożliwia planowanie i pomiar odbiorców na różnych platformach poprzez wykorzystanie Nielsen ONE Ads, pakietu planowania Nielsen i rozwiązań Nielsen Data Driven Linear. Klienci mogą tworzyć i wykorzystywać zaawansowanych odbiorców w całym ekosystemie Nielsen w celu holistycznego, kompleksowego planowania i pomiaru na ekranach zarówno na poziomie gospodarstwa domowego, jak i osoby.
Integracja LiveRamp zwiększa interoperacyjność Nielsena na rynku, wzmacniając długotrwałą integrację z wydawcami, platformami, dostawcami danych i holdingami agencyjnymi. Dodanie RampID LiveRamp do łączności i współpracy ekosystemów umożliwia pełne, zawsze włączone przypadki użycia na różnych platformach, umożliwiając klientom tworzenie i ocenę odbiorców w locie na dużą skalę w celu usprawnienia międzyplatformowego planowania i pomiaru telewizji.
“We’ve seen the industry demand grow across linear and digital for highly targeted audiences powered by big data,” said Stefan Maris, Chief Partnerships Officer, Nielsen. “Our integration with LiveRamp enables seamless connectivity of both first and third-party data to plan and measure advanced audiences at scale using Big Data + Panel.”
“Our integration with Nielsen delivers a more holistic and detailed understanding of audiences across screens that empowers both brands and agencies to improve activation, and publishers to enhance the value of their inventory,” said Vihan Sharma, Chief Revenue Officer, LiveRamp. “All parties gain access to deep insights that fuel a powerful flywheel around planning and measurement.”
“LiveRamp and Nielsen’s new integration allows Havas Media to holistically plan on, buy, activate and measure custom-built advanced audiences as part of our proprietary Converged product suite to better serve our clients,” said Mike Bregman, Chief Activation Officer for Havas Media Network North America. “This integrated solution will enable us to leverage first- and third-party data and we’re excited to introduce it across our portfolio.”
O firmie Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com i połącz się z nami w mediach społecznościowych (Twitter, LinkedIn, Facebook i Instagram).
Informacje o LiveRamp
LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and enterprise identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners. Learn more at www.liveramp.com.
Kontakt dla prasy
Landon Oakum
Sr. Communications Manager
landon.oakum@nielsen.com
