Nielsen zapewnia doradztwo pro-bono w ramach pierwszego wirtualnego "consulta-thon" dla firm z różnych branż.
While most small businesses struggled financially during the pandemic, diverse-owned businesses were hit the hardest. As part of Nielsen’s commitment to supporting diverse-owned media companies, Nielsen hosted a “consulta-thon” on Global Impact Day 2022. Nielsen volunteers offered pro-bono consulting services to diverse-owned companies, helping them to create pitches and marketing strategies to engage investors and advertisers.
Ashton Media Group, KSDY and Latino Hustle Group, all diverse-owned, ad-supported media companies, joined Nielsen for the consulta-thon: each of them bringing a specific project to consult with Nielsen specialists about. The companies brought their media kits —looking for assistance in their digital storytelling, media kit improvements, and for recommendations in pitching. Ashton Media Group received a media plan from the Nielsen team which addressed privacy concerns, reassuring audiences of the steps taken in their data privacy. Nielsen refreshed KSDY’s media kit with updated language, insights into the primary audience, recommended sponsorships for their news channels, and promoting their shows, team, and channels—all supported by Nielsen data. Nielsen equipped Latin Hustle Group with a campaign focused on engaging Las Vegas Hispanics for their radio station, Fiesta! 98.1.
"Zaoferowanie pracownikom Nielsena możliwości wniesienia naszej wiedzy specjalistycznej w celu wzmocnienia pozycji firm medialnych należących do różnych podmiotów było wydarzeniem roku" - powiedziała Stacie de Armas, SVP, Diverse Insights and Initiatives. "Wdrożyliśmy program na początku roku, ale widok moich kolegów zagłębiających się w niego i łączących się bezpośrednio z firmami pokazał, że naprawdę robimy różnicę".
As part of our diverse-owened media program, Nielsen is also partnering with the National Minority Supplier Development Council (NMSDC) to reimburse the certification costs for companies to become a Minority Business Enterprise. This certification elevates minority-owned companies, helping them stand out to corporate members who are looking to connect and partner with MBEs.
