Wieloplatformowe rozwiฤ zanie do pomiaru treลci zapewnia porรณwnywalne, kompleksowe i kompleksowe pomiary treลci
NEW YORK โ May 3, 2023 โ Nielsen today introduced Nielsen ONE Content Alpha, a cross-platform solution delivering measurement of content viewing across all device types. Nielsen ONE Content is the next step in the overall Nielsen ONE vision to provide deduplicated cross-media metrics for ads and content. The Alpha, which is initially focused on program level measurement across platforms, is the first iteration of Nielsen ONE Content, which will be more broadly released in late 2024. Alpha clients include AMC Networks, Disney, Horizon, IPG media agency Mediahub, Sony Pictures Television, and TelevisaUnivision.
W miarฤ jak konsumenci korzystajฤ z mediรณw cyfrowych, krajobraz wideo ulegล fragmentacji, co prowadzi do wiฤkszej zลoลผonoลci dla wydawcรณw, reklamodawcรณw i agencji starajฤ cych siฤ zarabiaฤ na zaangaลผowaniu w treลci. Nielsen ONE Content umoลผliwi uลผytkownikom analizowanie oglฤ dania na rรณลผnych ekranach w celu uzyskania najbardziej kompleksowego, porรณwnywalnego widoku wydajnoลci treลci. Zapewni wartoลฤ treลci opartฤ na oglฤ dalnoลci, aby wpลynฤ ฤ na strategie rozwoju treลci, planowanie mediรณw, a ostatecznie na dystrybucjฤ treลci i umowy licencyjne.
Poลฤ czenie zลotego standardu rozwiฤ zaล Nielsena w zakresie pomiaru oglฤ dalnoลci i systemu identyfikatorรณw, wraz z wszechobecnymi metadanymi i identyfikatorami treลci Gracenote, umoลผliwia ลฤ czenie informacji o dziesiฤ tkach tysiฤcy programรณw jednoczeลnie na jednej platformie. Te spostrzeลผenia zapewniajฤ gลฤbszฤ wiedzฤ na temat wydajnoลci programรณw, kanaลรณw i platform, a takลผe trendรณw w zachowaniach widzรณw i pomagajฤ w podejmowaniu decyzji licencyjnych i dystrybucyjnych.
Unikalnฤ cechฤ Nielsen ONE Content jest Gracenote ID, szeroko stosowany identyfikator treลci rozrywkowych, ktรณry umoลผliwia zarzฤ dzanie katalogami, dystrybucjฤ treลci oraz wyszukiwanie i odkrywanie w caลym ekosystemie wideo. Gracenote ID umoลผliwia ujednolicony pomiar programรณw na rรณลผnych platformach oraz integracjฤ bogatych metadanych, aby zapewniฤ kontekst do pomiaru oglฤ dalnoลci.
โFollowing the release of Nielsen ONE Ads earlier this year, Nielsen ONE Content is the next step in our journey of delivering cross-platform measurement at scale,โ said Deirdre Thomas, Chief Product Officer for Audience Measurement at Nielsen. โWe value the important work with our Alpha clients that will set the stage for publishers, content rights owners, advertisers and agencies, to understand the value of content, and ultimately, to drive critical content monetization and distribution business decisions.โ
“We’re excited to work with Nielsen and partner on this important step in the journey to cross-platform content measurement,” said Jon Turner, Global Chief of Analytics, Mediahub. “At Mediahub, we’re committed to helping brands better understand how consumers interact with media and, ultimately, provide them with the best way to reach their target consumers for their brand and business goals. We believe Nielsen ONE Content will be a critical tool to help us bring that kind of value to our clients.โ
“As the leading Spanish-language media and content company in the world, TelevisaUnivision is an unwavering champion for accurate representation of diverse audiences,โ said Roberto Ruiz, EVP at TelevisaUnivision. “Nielsen has long been a trusted partner in audience measurement, and we’re thrilled to collaborate on the development of their cross-platform solution to ensure the fast-growing Hispanic consumer base is considered as part of the product design and development of Nielsen ONE Content Alpha.”
Nielsen ONE Content Alpha bฤdzie nadal ewoluowaฤ dziฤki nowym funkcjom i ulepszeniom przed peลnฤ dostฤpnoลciฤ rynkowฤ w USA pod koniec 2024 roku. Razem, Nielsen ONE Ads i Content poลฤ czฤ obecne moลผliwoลci pomiarowe, zarรณwno liniowe, jak i cyfrowe, w jeden system. Ostatecznie, Nielsen ONE pozwoli reklamodawcom i wydawcom na planowanie i dokonywanie transakcji przy uลผyciu jednego miernika w mediach linearnych i cyfrowych, ktรณry jest wiarygodny, niezaleลผny i ustandaryzowany w caลej branลผy.
O firmie Nielsen
Nielsen shapes the worldโs media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiencesโnow and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com i poลฤ cz siฤ z nami w mediach spoลecznoลciowych (Twitter, LinkedIn, Facebook i Instagram).
Press Contacts
Doug Serton, doug.serton@nielsen.com
Lauren Pabst, lauren.pabst@nielsen.com
